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MemoPlus: Repeating pages

MemoPlus: Repeating pages
Your rating: None Average: 8.1 (75 votes)

They say the more you repeat, the bigger the chances to memorize something. An efficient alternative, tought, is MemoPlus, a natural memory enhancer. In order to show its effect, we chose to repeat one page three times inside the magazine.

Advertising Agency: Tempo Advertising, Romania
Creative Director: Adrian Preda
Head Art Director: Cosmin Ezaru
Art Director: Alexandru Covrig
Head Copywriter: Bogdan Costin
Copywriter: Luisa Lezeriuc
Published: October 2010

20 Comments

Jaap Grolleman's picture 6401 pencils
Jaap Grolleman | Tue, 2011-01-25 19:25

Maybe it's lost in translation but I don't really like the copy but nice idea :) Not sure about the costs though ^^ but inspiring.

http://jackmancer.com/
http://twitter.com/jackmancer/

Boxey's picture 8882 pencils
Boxey | Tue, 2011-01-25 19:48

Nice one.

CuriousPencil's picture 4273 pencils
CuriousPencil | Tue, 2011-01-25 20:19
8

"Memorise at the first try" could be said in better ways. But I applaud the concept. Can totally see myself pageflipping and getting totally frustrated with 'haven't I seen this before?' Really smart thinking to embed the product in the audience's eventually relieved mind.

Now, is there a MemoPlus plug-in for AOTW we can use?

pitted prunes's picture 218 pencils
pitted prunes | Tue, 2011-01-25 22:09

lol. good one.

Roshan Quintus's picture 623 pencils
Roshan Quintus | Tue, 2011-01-25 23:15

super! agree with Curious Pencil. yes Jackmancer you are correct - The Cost ? anyway lucky creatives ;-)

bite me

H.Works's picture 100 pencils
H.Works | Wed, 2011-01-26 01:04

Wonderful idea. Pity it only could be used with a society with some budget, of course.
Anyway I guess a multiple ad system works much more than 10 boring ads on different magazines.

Lazarus's picture 1304 pencils
Lazarus | Wed, 2011-01-26 01:05

Repitition. Lame.

Prasad Weerasekara's picture 459 pencils
Prasad Weerasekara | Wed, 2011-01-26 01:29

very good job...! I like it....

Ads.chinaSMACK's picture 272 pencils
Ads.chinaSMACK | Wed, 2011-01-26 02:13
7

Definitely been done before, but nice to see it again.

Advertising @ chinaSMACK
http://advertising.chinasmack.com

shortafella's picture 1033 pencils
shortafella | Wed, 2011-01-26 02:18

congrats. nice job

hopa, scuze

morse's picture 8826 pencils
morse | Wed, 2011-01-26 06:40
6

Fun, but very very expensive and yes, it's been done.

What hath God wrought

barcreativo.com's picture 2752 pencils
barcreativo.com | Wed, 2011-01-26 09:02

good idea... congrats

www.barcreativo.com

kleenex's picture 8414 pencils
kleenex | Wed, 2011-01-26 13:08
6

okay.

mr.x's picture 655 pencils
mr.x | Wed, 2011-01-26 15:14
8

Very nice! Expensive, but thats not our concern. Good work!

everartz's picture 7590 pencils
everartz | Wed, 2011-01-26 15:47

for all those guys that said "done" i'd like to see a link... lets see if they have their memories working well or use memoPlus!!!

| Everartz |

CuriousPencil's picture 4273 pencils
CuriousPencil | Wed, 2011-01-26 16:44

+1

andyStock's picture 670 pencils
andyStock | Thu, 2011-01-27 07:28
10

Brilliant.

Poster Frames Stock Displays Blog. Twitter. Facebook.

vasin's picture 15 pencils
vasin | Thu, 2011-01-27 08:25
4

so,so

yojimbo's picture 58 pencils
yojimbo | Sun, 2011-01-30 13:14

done for alzheimer's disease by tbwa\phs.

the_lizard_king's picture 792 pencils
the_lizard_king | Wed, 2011-02-02 02:51
5

Good concept... average copy... Must have cost a BOMB!!!

And then GOD said...
Let there be creativity!!!

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