Meltin’Pot: Start a revolution, 1

Start a revolution. The new MP 001.

Advertising Agency: Armando Testa, Italy
Executive Creative Director: Michele Mariani
Art directors: Francesco Guerrera, Laura Sironi
Copywriters: Nicola Lampugnani, Maria Meioli
Photographer: JeanYves Lemoigne


J Designer's picture
J Designer
2420 pencils

these ads are ok...but i still have no idea what mp001 is.

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Exactly, I thought it was some MP3 player but they turn out to be jeans.

CurryJ's picture
955 pencils

Considering it's been categorised under Clothing & Footwear, I assume it's a fashion brand.

And if this assumption is correct, then I wouldn't expect to see any great idea in this campaign.

I think; therefore I am

J Designer's picture
J Designer
2420 pencils

Ok…well let me put it this way. If I saw this ad in a magazine or on a billboard I would have no idea what they are advertising. To me the audience having no idea what product they are advertising dose not make it a good ad.
The photos are good but a tag line or something that draws you into the product would have made all the deference in these ads.

alexander_bickov's picture
3279 pencils

Nice execution

brandingworthspreading's picture
648 pencils

Jeans, jeans, jeans.... that's why I consider Diesel's approach interesting. The execution is beautiful, but nothing brings me back to the product.

bassam.abdu's picture
10 pencils

ok ,it revolution for what , what mp 001 mean i knew it's ad for jeans from people comment .

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