Meltin'Pot: 001 Step to prodigious healthcare

Advertising Agency: Armando Testa, Turin, Italy
Executive Creative Director: Michele Mariani
Creative Director: Luca Cortesini
Art Director: Luca Cortesini, Laura Sironi
Copywriter: Maria Meioli
Photographer: Dimitri Daniloff
Published: September 2009

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6 comments

everartz's picture
everartz
7589 pencils

this campaign put me in a very confusing state of mind that the photography is really beautiful but the idea " if there is an idea" is bad!
so im asking you ivan, why do you publish such ads on AotW?

| Everartz |

ivan's picture
ivan

Why do I post such ads? I'm not sure what you mean by "such", but I assume it means "ads that have an unclear idea but great execution". I post them because they are inspiring in terms of art direction or photography. It's also informative to know which art director/illlustrator/photographer can do a certain type of job that may be useful for your next job.

Btw, I think the idea is clear. It's a fantasy world. Mixing politics and sex with irreverent jeans culture. It's all about the feeling that this brand gives you, it's not a specific product advantage. It's an imagined advantage. It's an extrinsic value. That's how most fashion ads are.

Ivan Raszl, admin of AotW

Kenneth Dreyer's picture
Kenneth Dreyer
46 pencils

I guess this is one of those ads you have to know to brand to understand what it's all about?

Kenneth Dreyer
www.dreyermedia.no

Guest's picture
Guest

dontl ike it

Guest's picture
Guest

This ads are silly and, for me, art direction is not good here...

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

I really like them.
good, utterly bonkers art direction.

but is it a worry that a neckbrace is a necessity for both healthcare and banking??

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