Meltin'Pot: 001 Step to an exciting job

Advertising Agency: Armando Testa, Turin, Italy
Executive Creative Director: Michele Mariani
Creative Director: Luca Cortesini
Art Director: Luca Cortesini, Laura Sironi
Copywriter: Maria Meioli
Photographer: Dimitri Daniloff
Published: September 2009


Soul of Dream's picture
Soul of Dream
2 pencils

Excelente dirección de arte y la idea me gusta

Guest's picture


Aphex's picture
264 pencils

A little bit Axe concept... o totally... mmmm, turn the page.

"Si eres buen copy, presiona alt + F4"

rolling.stone's picture
2740 pencils



~ Quite obviously, I have gathered no moss ! ~

Guest's picture

nice art direction

krautland's picture
3216 pencils

not really. those pizza boxes are obviously empty or he wouldn't be carrying them like that. a good art director catches such logical mistakes and eliminates them to keep any potential source of confusion out of the ad. art direction is not just about cranking up the saturation and making it look glossy.

thenewguy's picture
127 pencils

Lol.. I didn't know if this was an ad for jeans, motorbikes, pizza, or like, some dating service.. But hey, had I known what meltin'pot was, maybe I would have loved it.

So... what is meltin'pot?

Guest's picture

Hi There...
a very catchy picture, Nice angle...... a new way to advertise a pizza product. this is a pizza product right ?

Guest's picture

visit the website and you'll understand. It's Meltin' Pot - 001 Jeans

thenewguy's picture
127 pencils

"Visit the website and you'll understand (the ad)".. that might be just about the worst thing one could say to help an ad with weak communication. Instead of enjoying the art, understanding the message and seeing the benefit in a clever way (all at once, as a solid piece, IMO, should do) I have to go to a website just to know what kind of product I'm looking at..

Lastlab's picture
63 pencils

Axe concept?? Nobody has seen the film 100 girls? there is a scene igual!

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