Advertising Agency: Armando Testa, Turin, Italy
Executive Creative Director: Michele Mariani
Creative Director: Luca Cortesini
Art Director: Luca Cortesini, Laura Sironi
Copywriter: Maria Meioli
Photographer: Dimitri Daniloff
Published: September 2009
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Comments
Excelente dirección de arte y la idea me gusta
cool
A little bit Axe concept... o totally... mmmm, turn the page.
"Si eres buen copy, presiona alt + F4"
nice
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~ Quite obviously, I have gathered no moss ! ~
nice art direction
not really. those pizza boxes are obviously empty or he wouldn't be carrying them like that. a good art director catches such logical mistakes and eliminates them to keep any potential source of confusion out of the ad. art direction is not just about cranking up the saturation and making it look glossy.
Lol.. I didn't know if this was an ad for jeans, motorbikes, pizza, or like, some dating service.. But hey, had I known what meltin'pot was, maybe I would have loved it.
So... what is meltin'pot?
Hi There...
a very catchy picture, Nice angle...... a new way to advertise a pizza product. this is a pizza product right ?
Axe concept badly done
http://www.joelapompe.net / Facebook : Joe la pompe / http://twitter.com/joelapompe
visit the website and you'll understand. It's Meltin' Pot - 001 Jeans
"Visit the website and you'll understand (the ad)".. that might be just about the worst thing one could say to help an ad with weak communication. Instead of enjoying the art, understanding the message and seeing the benefit in a clever way (all at once, as a solid piece, IMO, should do) I have to go to a website just to know what kind of product I'm looking at..
Axe concept?? Nobody has seen the film 100 girls? there is a scene igual!