Advertisement

Cross

Agency: 
Published/Aired: 
December 2008
Description: 

Print advertisment created by La Mesa, Chile for Melon, within the category: Industrial, Agriculture.

Advertising Agency: La Mesa, Santiago, Chile
Executive Creative Director: Sebastian Katz
Creative Group Head / Copywriter: Raúl Torres
Art Director: David Contreras

Comments (40)

Log in or register to post comments

Highest Rated

Guest's picture
Guest

Are weak walls a big problem in Chilé? If so these ads are brilliant, otherwise, the selling message should take a different route with the same strategy. What is this concrete used for and who's using it?

everartz's picture
everartz
Activity Score 7609

i cant find any reason to believe in this ad!
--
Everartz

| everartz |

Ad_Man's picture
Ad_Man
Activity Score 826

i know... stronger walls?
is that really a benefit?
i need my walls to be stronger?
these are looking for awards...

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture
Guest

This communicates the tape is strong.. not the wall

and tbh a clock and cross isnt that heavy anyway.

Guest's picture
Guest

Can’t put the nails through it, genius.

Enas's picture
Enas
Activity Score 741

hmmmm. got it...now it works

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

Favete's picture
Favete
Activity Score 365

How come does it communicates the TAPE is strong??? D'OH! Ask Santa for some RAM for your head.

Guest's picture
Guest

@ above

Dude! Grow up!

The tape is shown as a Plan B as the plan A of nailing the wall didn't work out! This ad works for me. Period.

bknowlden's picture
bknowlden
Activity Score 3647

I think it would be more clear if the line were something like "impenetrable walls".

Favete's picture
Favete
Activity Score 365

Can you be just a little more literal? JESUS!!!

Scam Detector's picture
Scam Detector
Activity Score 1048

.

SeanMartin's picture
SeanMartin

I agree that the message is obvious. Whether or not it's effective is a different story altogether.

--------------------------

www.joey-aristophanes.com

Guest's picture
Guest

Off topic comment.
Just checked out your samples, and I guess we were all right...you don't work in advertising.

SeanMartin's picture
SeanMartin

Man, troll, you just never give up, do you. Are you *really* this insecure about yourself and your work?

--------------------------

www.joey-aristophanes.com

Guest's picture
Guest

Just checking out your samples and commenting on your work. Is that trolling? (no idea what trolling even is, except for when it comes to fishing)

But it seems like you don't appreciate pointless, negative criticism like none of us do either. Hmmm??

Guest's picture
Guest

Are weak walls a big problem in Chilé? If so these ads are brilliant, otherwise, the selling message should take a different route with the same strategy. What is this concrete used for and who's using it?

Javier Ramírez's picture
Javier Ramírez
Activity Score 1243

Vaya! Que vuelta!
Muy pero muy ingenioso.

http://javoramirez.wordpress.com/

Chief Creative Director Nexus BBDO

STRTLRS's picture
STRTLRS
Activity Score 1601

Creative: 8/10, Art Direction: 5/10

www.storytellerscreative.com

---------------
I think, therefore... yeah.

Guest's picture
Guest

Your website. Storytellers Creative.

Creative: 1/10, Art Direction: 1/10

Guest's picture
Guest

Would be better if there were some failed nail holes in the wall, or perhaps a wider perspective that shows a table with bent nails on it. First rule of effective communications is to know your audience and their limitations, and I think this goes way beyond their capacity to think outside the box, even though the advertisers have.

Guest's picture
Guest

Creative: 4/10, art direction 2,6/10 this would be more serious. We are not judging school work!!!!

Guest's picture
Guest

I understand the blatant over-dramatization, but why, as a consumer, would someone want a wall like this? Comes across as negative.

Scam Detector's picture
Scam Detector
Activity Score 1048

There are certainly better ways of telling that this is for stronger walls.

Guest's picture
Guest

I thought actually if i did it with anyother tape it will stuck 2 the wall also,bad msg actually...Very weak ad

Guest's picture
Guest

noooooooooooooooooooooooooooo

Guest's picture
Guest

weak ad, endy story.

Guest's picture
Guest

missed the idea.. looks more like an ad for the tape.
especially because jezus is nailed on the cross, you start to think in that way

Guest's picture
Guest

Sure to alienate a lot of potential customers. The misuse, or casual use, of Christian symbolism is never good for business. The client should fire the agency and the person at the business who signed off on it. If I was a competing company I'd carry this around and show it to those customers that I knew would be offended and then just sign them up.

manugon's picture
manugon
Activity Score 146

I didn't get it, it's not obvious enough for me. And now I guess a lot of people are going to call me stupid.

Guest's picture
Guest

i din't get it too.... but i guess it's a nice idea. wish there was a line..

Guest's picture
Guest

done already for scotch, but with a different idea.

http://adsoftheworld.com/media/print/scotch_tape_nail

KakiKing's picture
KakiKing
Activity Score 9

this is not in my mind but in my heart...!

Guest's picture
Guest

bueno, me gusta la idea, pero al recuerso le habria dado una vuelta, además de scotch podria haber sido, un chicle, una hhuincha hiladora, etc, asi te sacas el peso que el aviso es de scotch. saludos, claudio casas

Guest's picture
Guest

bueno, me gusta la idea, pero al recuerso le habria dado una vuelta, además de scotch podria haber sido, un chicle, una hhuincha hiladora, etc, asi te sacas el peso que el aviso es de scotch. saludos, claudio casas

Guest's picture
Guest

yes its strong, the benefit is not communicated strongly.

http;//www.morrelhasideas.blogspot.com

Guest's picture
Guest

Es bastante sencillo no entiendo como hay tantas personas que no lo entienden y quieren hacerlo mas literal. Creo que le falta mucho de el Art Direction pero ya el copy es bantante literal no se pq quieren hacerlo aun MÁS literal. Estoy de acuerdo que quizás pudieron usar mas recursos para pegar las cosas a la pared y no solo tape pero es sencilla la idea no puedo creer qu eno entiendan q es dificil poner un clavo en la pared y que el beneficio no se comunica teniendo el producto y leyendo la línea que tiene, hello es cemento, concreto, o sea para construir paredes, cuán dificl puede ser? No es que sea la mejor pieza del mundo pero de ahí a que no se entienda...

Guest's picture
Guest

Malo, malo, malo.

Scam Detector's picture
Scam Detector
Activity Score 1048

Pourquoi, pourquoi, pourquoi?

Guest's picture
Guest

plublicity need more doers than talkers

Liverpudillian's picture
Liverpudillian
Activity Score 58

it was too hard for me ... but once i got it by (comments) :)
i like it

Hiperion's picture
Hiperion
Activity Score 3138

I love the idea
keep it simple!!!

Advertisement