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Melissa: Snow white
Melissa bedtime stories
Advertising Agency: BorghiErh/Lowe, Brazil
Art Directors: Erh Ray, Rodrigo Rodrigues
Copywriters: Fabio Tedeschi, Omar Caldas
Creative Directors: José Henrique Borghi, Erh Ray
Illustration: Platinum
Graphic design: Leonardo Marques
Agency producer: José Ressutti Júnior
Planner: Patrícia Venturini
Art buyer: Adriana Moura
Client service: Zazá Nalde, Tazio Muraro
Client: Paulo Pedó Filho
Comments
hummmm, on this one maybe the product is a shoe...
2 ads seems for a shoe... i think i discovery what product is this about...
great ads!
Indeed, it's about a shoe store: http://www.melissa.com.br/
Whoa, that's some impressive art direction. Love the whole campaign. Rapunzel was my favorite. I think that the jpeg compression messed up the quality of the file, because some areas look washed out (maybe is a calibration setting on my 'puter, but checking doesn't cost you a dime)
The starglows on some lights are "too illustrated", you might let them out. Also, some extra shadow work might help with the volume of some surfaces (the right arm of the guy at rapunzel's tower for example). A little more contrast will benefit the image too.
Brilliant artwork, I can imagine how much work is involved. Well done!
oh oh, looks like someone's about to start up a MIDGET FIGHT!
BTW, 'd it be considered as racist if it was saying "snow yellow"?
Lots of work in these, nice stuff. Like the merged illustrated style incl starry glows for that storybook look.
== Bring back fags, lard and the biff.
I think it is a lingerie brand. That definitely is what "bedtime stories" could mean considering whats being highlighted in the visuals.
No comment
Good work never lose
I Like the way of thinking
This is brazillian art direction... what else am I supposed to say.
It's just beautiful!!!
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