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Melissa: Little red riding hood
Melissa bedtime stories
Advertising Agency: BorghiErh/Lowe, Brazil
Art Directors: Erh Ray, Rodrigo Rodrigues
Copywriters: Fabio Tedeschi, Omar Caldas
Creative Directors: José Henrique Borghi, Erh Ray
Illustration: Platinum
Graphic design: Leonardo Marques
Agency producer: José Ressutti Júnior
Planner: Patrícia Venturini
Art buyer: Adriana Moura
Client service: Zazá Nalde, Tazio Muraro
Client: Paulo Pedó Filho
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I KNEW Little Red was a SLUT!
i appreciate the artistic design of this image and the effort it must have taken but the content is ... well ... startling to say the least.
how can they compromise the innocence of the humble bedtime story by displaying it in this derogatory way.
but despite this the ad is quite powerful , my only suggestion is they should spend more time thiking of how to display there product than finding ways to use women as sex objects
it took me 15 mins to find out that melissa was a shoe company!!
i somehow agree. i would just put it as "bordering kinky" (as opposed to "derogatory").
the ads tend to have a men's fantasy feel. i wonder how women (their market) would perceive the campaign...
:)
"...compromise the innocence of the humble bedtime story..."? Ever read the original Grimm Fairy Tales? Anything BUT innocent.
EXCELENTE *****
love the three bunnies by the side :)
Impresionante, excelente direccion de arte, me encanta el detalle del conejito mirando la moto.
Impressive, great art direction. I like the detail from the bunny looking the bikers.
beautiful art but ugly product. I'm sure they are better lookin shoes frm Melissa.
did the idea for this campaign come from alan moore's 'lost girls'?
No argument from me on the amazing detail in the art and the insane level of craft. These shut the door on simplicity, that's for sure.
What's strikes me, is the notion that these would be at all appealing to woman.
You're with the wrong women then. Benny Hill would have understood.
something i dont like here if you notice gentle men, this beautiful lady is not holding against anything! so if mister wolf drives at a high or faces a speed braker trunck! she'll fall and... probably brake the high heel or maybe her nose!! anyway,.....
everartz
I have no clue on what's advertized here. Apparantly shoes (but how do you guys know that?). Nice art direction.
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