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Melissa: Cinderella
Melissa bedtime stories
Advertising Agency: BorghiErh/Lowe, Brazil
Art Directors: Erh Ray, Rodrigo Rodrigues
Copywriters: Fabio Tedeschi, Omar Caldas
Creative Directors: José Henrique Borghi, Erh Ray
Illustration: Platinum
Graphic design: Leonardo Marques
Agency producer: José Ressutti Júnior
Planner: Patrícia Venturini
Art buyer: Adriana Moura
Client service: Zazá Nalde, Tazio Muraro
Client: Paulo Pedó Filho
Comments
I love these ads! Awesome execution! Awesome retouching! Must have been one hell of a job btw
the execution and the art is GREAT!!
but i am wondering what is the product...
on this one: a shoe maybe?
I agree. Im not sure about what is the product. But the art direction is truly excellent
melissa = shoe brand in brazil
// Advertising is beautiful
Wow!...this a really nice campaing...man, great photo and retouch...btw, i think the product is girl shoes.
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Smart and Funny Signature.
Not really shoes, but Melissa.
A very famous "plastic shoe".
It's so famous that the name of the brand is used to define the product itself, even the ones of another brands.
Excellent execution not talking about the brand but the art direction.
i presume Melissa is a well-enough known brand in brazil not to have to give more emphasis to the shoes, therefore this is absolutely beautiful. a big round of applause for the guys who figured these out and executed them.
Hey are u sure this is a shoe brand? From the looks of it I assumed Melissa is a lingerie brand!
simply great!..to get something like this from the scribble pad to Adsoftheworld!!..truly a great effort.
Is the prince just out of rehab? But a very well executed campaign
Notice the Hi-Tech Speakers in Cinderella's ride...
Pimp my carriage!
Like everyone said, wonderful art direction on the all of the ads!
She's offically been pimped!
i love the art direction in this campaign!!!
* it's not how good you are. it's how good you want it to be *
Perfect Art Direction!
Who's the guy in the window?
la dirección de arte es cosa de locos.
what's all d fairy tales about.
En Colombia, cosa de locos se refiere a algo fantastico, inimaginable. Por favor no lo entienda de otra manera. Para decirlo en tono de cliente..."Esta muy bonito"
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