Melanoma Foundation: Gun

Not getting your moles checked could be suicide.

This ad ran near the popular puzzle section of the MX newspaper, so that people would be likely to have a pen handy to complete the ad.

Advertising Agency: M&C Saatchi, Sydney, Australia
Creative Director: Ben Welsh
Art Director: Jason Woelfl
Copywriter: Alister McCann

7 comments

Nolan's picture
Nolan
189 pencils

Right & nice. I like it.

SeanMartin's picture
SeanMartin

Nice interactive. Good job.

CharlieR's picture
CharlieR
92 pencils

very cool idea. photography could be far better.

dlusion's picture
dlusion
55 pencils

agreed with charlie, the concept is dead on (most important part) but the art direction needs to be better.

bertie's picture
bertie
54 pencils

Not bad. My only problem however is that this ad suggests it takes a number of moles/freckles which will kill you when it usually takes just one. Also agree that the AD is a little off.

NatalieM's picture
NatalieM
1687 pencils

An interesting take on melanoma! Good thinking.

iswanda82's picture
iswanda82
346 pencils

nice, this i like

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