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Published/Aired: 
September 2008
Description: 

This ad ran near the popular puzzle section of the MX newspaper, so that people would be likely to have a pen handy to complete the ad.

Not getting your moles checked could be suicide.

Advertising Agency: M&C Saatchi, Sydney, Australia
Creative Director: Ben Welsh
Art Director: Jason Woelfl
Copywriter: Alister McCann

Comments (7)

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Highest Rated

iswanda82's picture
iswanda82
Activity Score 346

nice, this i like

Nolan's picture
Nolan
Activity Score 189

Right & nice. I like it.

SeanMartin's picture
SeanMartin

Nice interactive. Good job.

CharlieR's picture
CharlieR
Activity Score 92

very cool idea. photography could be far better.

dlusion's picture
dlusion
Activity Score 55

agreed with charlie, the concept is dead on (most important part) but the art direction needs to be better.

bertie's picture
bertie
Activity Score 54

Not bad. My only problem however is that this ad suggests it takes a number of moles/freckles which will kill you when it usually takes just one. Also agree that the AD is a little off.

NatalieM's picture
NatalieM
Activity Score 1685

An interesting take on melanoma! Good thinking.

iswanda82's picture
iswanda82
Activity Score 346

nice, this i like

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