Meio & Mensagem: Copier

You won’t get anywhere by copying someone else’s opinion.
Without powerful arguments you won’t last in the market.

Advertising Agency: Fischer&Friends, São Paulo, Brazil
Creative Directors: Mario D'Andrea, Rafael Merel, Marcelo Fedrizzi
Art Directors: Thiago Lacorte, Mauricio Perussi
Copywriters: Jaime Agostini, Melissa Pottker
Illustrator: Marco Brito
Photographer: Mario Daloia
Published: August 2011

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iambusy's picture
2219 pencils

i feel this ones the best in all 3..


Glut's picture
3947 pencils

that´s right. This one is the best

jeph's picture
156 pencils

Really love the art direction in this campaign. I had to look up what the company was (which may be no one's fault, since it could be a regional company everyone else recognizes by name).

Paolo Buatti's picture
Paolo Buatti
639 pencils

Well done!

adschmad's picture
72 pencils

I don't get it at all? What's all the fuzz about?

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