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Agency: 
Published/Aired: 
August 2011
Description: 

You won’t get anywhere by repeating what someone has already said.
Without powerful arguments you won’t last in the market.

Advertising Agency: Fischer&Friends, São Paulo, Brazil
Creative Directors: Mario D'Andrea, Rafael Merel, Marcelo Fedrizzi
Art Directors: Thiago Lacorte, Mauricio Perussi
Copywriters: Jaime Agostini, Melissa Pottker
Illustrator: Marco Brito
Photographer: Mario Daloia

Comments (4)

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Highest Rated

Hadrons's picture
Hadrons
Activity Score 6017

Great copy.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

aftermathz's picture
aftermathz
Activity Score 26

is the 2 dots really necessary? lol

Bill Me Now's picture
Bill Me Now
Activity Score 180

ha, ever touched a file cabinet? They're cold!

Paolo Buatti's picture
Paolo Buatti
Activity Score 896

I love this idea...

Hadrons's picture
Hadrons
Activity Score 6017

Great copy.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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