8 comments

chen115chen's picture
chen115chen
164 pencils

get it

steff's picture
steff
119 pencils

The idea is: the traditional Meinl logo (the "moor") sleeps because he drank decaffeinated coffee!?
… lame! Most customers won't recognise it and if i want to sleep i don't buy coffee.

Tinglow's picture
Tinglow
614 pencils

Fuk'd up semiotics. No connect wat so ever. And i agree, very LAME!

capywriter's picture
capywriter
5511 pencils

now look who get's it wrong... This ad doesn't say you can should drink this coffee if you want to sleep... it says that it won't keep you from sleeping, simply because it's decaf. So if you feel like drinking coffee shortly before going to sleep, this coffe won't keep you up afterwards...
Works for me...

Tinglow's picture
Tinglow
614 pencils

Oh no capy, c'mon. You got the ad...fine..., but do you really think it works? Im sorry, but tht was not a come back. BIRD!!!

capywriter's picture
capywriter
5511 pencils

it says something old in a different way... Just mean that I get what thy are aiming at... sorry for having an opinion

Qbird's picture
Qbird
142 pencils

chirp chirp chirp.. am back in action...
still wondering...
when we are doing an ad.. are we trying to build the brand... and push the sales..
or just doing some interesting ideas.. ideas that satisfy the creative's ego??

a kick ass creative once said...
"rather be a slave to great idea, than be a master of good ideas..."

sharktera's picture
sharktera
25 pencils

xaxaxa very nice!

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