MEFA mailbox manufacturer: Flower Box

How will you use your letterbox after January 1?

By the 1st of January 2010 a new law ordered all inhabitants in Danish apartment buildings to establish a central mailbox-system in the ground floor. MEFA is one of Europe’s largets manufaturer of mailboxes, and the adverts was supposed to remind people that after new years the postman would no longer walk up the stairs to deliver the mail.

Advertising Agency: Integral, Copenhagen, Denmark
Creative Director: Niels Peder Ravn
Art Director: Patrick Chan
Copywriter: Niels Peder Ravn
Photographer: Thomas Skyum
Published: November 2009


whatthefudge's picture
1268 pencils

Door sign = photoshop disaster. Otherwise, this idea seems stronger than the other two.

xcreativity's picture
2374 pencils

bad set of ads in my opinion

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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ridzadi's picture
101 pencils

Good lord!

this is such an awesome opportunity ripped into pieces!

Yours truly,
Assadi >)

Phil Lestino's picture
Phil Lestino
1686 pencils

Would be better to buy a new door.

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