Medicus Health Insurance: Germany

Medical assistance for travellers.

Advertising Agency: TBWA, Buenos Aires, Argentina
Chief Creative Officers: Juan Cruz Bazterrica, Guillermo Castañeda
Copywriter: Emilio Pastore
Art Director: Cecilia Astengo
Photographer: Blumencweig-Benitez Fotografia
Account Supervisor: Carlota Gabrielli

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10 comments

iambusy's picture
iambusy
2219 pencils

nice...simple effective

busy.

ishiboy's picture
ishiboy
497 pencils

Stark. Real. Nice.

Hadrons's picture
Hadrons
5743 pencils

I just enjoy looking at this campaign.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

rastaparta's picture
rastaparta
158 pencils

http://www.facebook.com/photo.php?fbid=290155017712469&set=a.101796156...

Sorry for those who cannot understand portuguese, but the concept is pretty similar. Creative coincidence... keeps happening.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

good art

Andrej's picture
Andrej
656 pencils

Forced. And basic.

jazzringz's picture
jazzringz
104 pencils

very good and simple campaign. well done guys.

KimKong's picture
KimKong
198 pencils

I really love the idea of this ad, though the more I think about it, the more I wonder if the travel bureaus of these places gets offended that they're being portrayed as hazardous to one's health!

torontose's picture
torontose
393 pencils

nice

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