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Medicover Romania: Alpinists
When one is sick, another one works twice as much.
Advertising Agency: Cohn&Jansen / Ashley&Holmes, Bucharest, Romania
Creative Director: Andrei Cohn
Art Director: Alex Stanciu
Group Creative Director / Copywriter: Catalin Rusu
Photographer: Carioca
Published: January 2008
Comments
I like this the best because it strongly shows the 'burden' of working twice as much. Art direction is good. The bodyguard ad looks a bit fake, though. See the way he is carrying the other guy? It does not look natural. He seems to be light. I don't know...
i totally agree, but im wondering about the pegons.. one or two are enough .. here they are hiding another msg in the ad, thats why i dont think they are needed with that...emm intensity
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Everartz
looks really cool, but concept is kind of challenging me..
what sort of product is this? who is the target group? i don`t get this.
one is sick another one works twice as much. this is like a riddle. is medicover making this possible as a health insurer? or this is showing the bad thing about sick employees?
if this is addressed to "bosses", they probably know about this situation.. if they didnt care about it before, why should they now?
if this is addressed to employees, they dont have a say about who is going to give them an health insurance..
am i missing something?
Great ad- thought provoking.
for me it look like birds are attacking the person
Long way to go.......
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