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White flag, 2

Agency: 
Published/Aired: 
November 2008
Description: 

Print advertisment created by Lowe, Italy for Medici Senza Frontiere, within the category: Public Interest, NGO.

We cannot wave the white flag. We need that, too.

Advertising Agency: Lowe Pirella Fronzoni, Milan, Italy
Creative Directors: Francesco Bozza, Umberto Casagrande
Art Director: Alessandro Bedeschi
Copywriter: Massimo Ambrosini
Photographers: Francesco Zizola, Simon Larbalestier, Sebastian Bolesch
Other additional credits: Thomas Lavezzari

Comments (15)

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Highest Rated

louie_wang's picture
louie_wang
Activity Score 160

well done!

icanthink's picture
icanthink
Activity Score 270

nice copy :)

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Great photography!

Guest's picture
Guest

Great ad!

Guest's picture
Guest

Non vuol dire un cazzo.
Forzatissima.

the Pun-isher's picture
the Pun-isher
Activity Score 228

excellent.
There are no puns, no shlocky photography. No crying orphans- just simple and true. Like great advertising should be
Some creatives can learn from this. I certainly did.

Guest's picture
Guest

bella good yessssss

Anne's picture
Anne
Activity Score 508

I give 15 bucks every month to doctors without borders and this campaign makes me wanna give 30.

john ler's picture
john ler
Activity Score 667

bloody brilliant. No pun intended.

sirvan's picture
sirvan
Activity Score 29860

This is a great ad. But a bad campaign... you need more executions.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

Wow, same idea three times. Knock it off already!

Guest's picture
Guest

Good, but if you see one you´ve seen them all.

Guest's picture
Guest

well done! :)

reem1's picture
reem1
Activity Score 41

There is an understated, yet poignant force behind this ad that attracts my attention. I find that the tagline fits in beautifully with the DWB motto that states "We never surrender".

While I do agree with Sirvan that more executions are needed, the photography in each individual ad spoke volumes.

Well done.

reem1's picture
reem1
Activity Score 41
louie_wang's picture
louie_wang
Activity Score 160

well done!

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