Medici Senza Frontiere: White flag, 2

We cannot wave the white flag. We need that, too.

Advertising Agency: Lowe Pirella Fronzoni, Milan, Italy
Creative Directors: Francesco Bozza, Umberto Casagrande
Art Director: Alessandro Bedeschi
Copywriter: Massimo Ambrosini
Photographers: Francesco Zizola, Simon Larbalestier, Sebastian Bolesch
Other additional credits: Thomas Lavezzari
Published: November 2008

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15 comments

icanthink's picture
icanthink
270 pencils

nice copy :)

LeeHarvey's picture
LeeHarvey
3045 pencils

Great photography!

Guest's picture
Guest

Great ad!

Guest's picture
Guest

Non vuol dire un cazzo.
Forzatissima.

the Pun-isher's picture
the Pun-isher
228 pencils

excellent.
There are no puns, no shlocky photography. No crying orphans- just simple and true. Like great advertising should be
Some creatives can learn from this. I certainly did.

Guest's picture
Guest

bella good yessssss

Anne's picture
Anne
506 pencils

I give 15 bucks every month to doctors without borders and this campaign makes me wanna give 30.

pork_eater's picture
pork_eater
662 pencils

bloody brilliant. No pun intended.

sirvan's picture
sirvan
29870 pencils

This is a great ad. But a bad campaign... you need more executions.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

Wow, same idea three times. Knock it off already!

Guest's picture
Guest

Good, but if you see one you´ve seen them all.

Guest's picture
Guest

well done! :)

reem1's picture
reem1
41 pencils

There is an understated, yet poignant force behind this ad that attracts my attention. I find that the tagline fits in beautifully with the DWB motto that states "We never surrender".

While I do agree with Sirvan that more executions are needed, the photography in each individual ad spoke volumes.

Well done.

reem1's picture
reem1
41 pencils
louie_wang's picture
louie_wang
160 pencils

well done!

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