Medical Mutual: Smiling Baseball

Play ball.
That’s Cleveland Baseball.

Advertising Agency: Wyse Advertising, Cleveland, Ohio USA
Creative Director: Sharyn Hinman
Art Director: Steve Lageson
Copywriter: Phil Sipos, Lane Strauss
Photographer: TRG Reality
Published: April 2011

6 comments

morse's picture
morse
15826 pencils

Please explain me what's going on in this ad!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Pedestrian's picture
Pedestrian
486 pencils

This whole campaign is weird.

Billoughsby's picture
Billoughsby
5091 pencils

What's going on in this ad is that an impressive level of Photoshop craft is being squandered on a nearly did-itself corporate logo tattoo payoff.

IMO, they needed another idea, or a third quote. And one logo per page is enough for anything in the world, thanks.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

rastaparta's picture
rastaparta
158 pencils

I swear I tried, I tried and tried very hard again, but... just couldn't get this at all!!

Anything to do with the stitched baseball, maybe...? Like "stitches" = "medical assistance"??!

Anyone help me on this, please?

dean viii's picture
dean viii
1676 pencils

I was wondering, too. Then noticed the smiley face. Extremely lame concept. Typical of Cleveland.

Boxey's picture
Boxey
8885 pencils

Don't get it.

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