Little brother

Agency Network: 
June 2007

Print advertisment created by Leo Burnett, Portugal for Media Books, within the category: Retail Services.

Advertising Agency: Leo Burnett, Lisbon, Portugal
Executive Creative Director / Creative Director: Fernando Bellotti
Copywriter: Chacho Puebla
Art Director: Bruno Ribeiro
Account Supervisor: Pedro Santana
Advertiser's Supervisor: Carla Pinheiro

Comments (14)

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inkfromthepen's picture
Activity Score 147

beautiful, leaves a smile. informative. simple.

restless_r's picture
Activity Score 275

too much copy ! i dont like this kind of ads, i dont have time to read:P

postman's picture
Activity Score 951

You really should, it's not that hard. Every title is a joke itself so you can stop reading wherever you want to. I like these! They truly put effort into it.

fractalrene's picture
Activity Score 1504

Nobody reads long copy anymore, heres why:

Dick Huges's picture
Dick Huges
Activity Score 937

this is awesome! brilliant!

Rog's picture
Activity Score 6082


>>>> That's not an ad. THIS is an ad.

I think Im good tats why Im here's picture
I think Im good...
Activity Score 48

when ur wants a simple answer - give her a mountain of bullshit

jennywhx's picture
Activity Score 1142

It is actually a nice idea, i love this. the only thing that i was not happy with is why do they capitalize every first character in the word, it make it hard to read.

chintan ruparel's picture
chintan ruparel
Activity Score 1516

damn cute...i love the idea..8.5/10

~ old habits die hard, older ones never do ~

Alexp's picture
Activity Score 19

It's really dissapointing hearing comments like "too much copy I don't have time to read". Firstly, long copy ads are still very effective (in terms of sales figures) and creatively they have been some of the best since the beginning. What's more, why make this comment for a product like this - it's a bookstore, you may not have time to read but surely the target audience does!

credosian's picture
Activity Score 273

nice :)
i meow it :)
(to be translated as - I LIKE IT :))

meow! :)

Be awesome :)

axelk's picture
Activity Score 286

they don't really make these long copy ads anymore. it's very nice to see one from time to time

Beatboxer's picture
Activity Score 1517

Very nice work!

Takmelius's picture
Activity Score 203

Since this is an ad for a bookstore shouldn't they be more careful with their spelling?
It's "ThieVEs of Beauty" and "Total RejuvEnation"

Otherwise I love the concept.