Media Books Bookstore: Little brother

Advertising Agency: Leo Burnett, Lisbon, Portugal
Executive Creative Director/Creative Director: Fernando Bellotti
Copywriter: Chacho Puebla
Art Director: Bruno Ribeiro
Account Supervisor: Pedro Santana
Advertiser's Supervisor: Carla Pinheiro


inkfromthepen's picture
147 pencils

beautiful, leaves a smile. informative. simple.

restless_r's picture
275 pencils

too much copy ! i dont like this kind of ads, i dont have time to read:P

postman's picture
951 pencils

You really should, it's not that hard. Every title is a joke itself so you can stop reading wherever you want to. I like these! They truly put effort into it.

fractalrene's picture
1504 pencils

Nobody reads long copy anymore, heres why:

Dick Huges's picture
Dick Huges
937 pencils

this is awesome! brilliant!

Rog's picture
6092 pencils


>>>> That's not an ad. THIS is an ad.

I think Im good tats why Im here's picture
I think Im good...
48 pencils

when ur wants a simple answer - give her a mountain of bullshit

jennywhx's picture
1142 pencils

It is actually a nice idea, i love this. the only thing that i was not happy with is why do they capitalize every first character in the word, it make it hard to read.

chintan ruparel's picture
chintan ruparel
1516 pencils

damn cute...i love the idea..8.5/10

~ old habits die hard, older ones never do ~

Alexp's picture
19 pencils

It's really dissapointing hearing comments like "too much copy I don't have time to read". Firstly, long copy ads are still very effective (in terms of sales figures) and creatively they have been some of the best since the beginning. What's more, why make this comment for a product like this - it's a bookstore, you may not have time to read but surely the target audience does!

credosian's picture
273 pencils

nice :)
i meow it :)
(to be translated as - I LIKE IT :))

meow! :)

Be awesome :)

axelk's picture
286 pencils

they don't really make these long copy ads anymore. it's very nice to see one from time to time

Beatboxer's picture
1519 pencils

Very nice work!

Takmelius's picture
203 pencils

Since this is an ad for a bookstore shouldn't they be more careful with their spelling?
It's "ThieVEs of Beauty" and "Total RejuvEnation"

Otherwise I love the concept.

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