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Medecins Sans Frontieres: One
Agency: Tonic Communications, Dubai
Creative Director: Vincent Raffray
Art Director: Peter Walker
Copywriter: Vincent Raffray
Comments
I like it. It makes you feel like there actually are people in this world who care, and the ones that do are overwhelmed. The highlighted "help" words at the very bottom make it look too desperate though - I think the photo is enough to communicate the dire situation, no?
I like the highlighted "help", its the call to action
Good stuff, i like the simplicity in it. sweet.
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