Medecins Sans Frontieres: No photo

Advertising Agency: McCann-Erickson London, UK
Art Director: Ben Brazier
Copywriter: Johnny Skinner
Published: May 2009

Related videos by Shutterstock

18 comments

Gi_bo's picture
Gi_bo
1385 pencils

intelligent

GiBo

Waqqas's picture
Waqqas
42 pencils

Catchy

Guest's picture
Guest

smart...blow to journalism..bloody propagandists!

Rabubi's picture
Rabubi
560 pencils

Great

Guest's picture
Guest

strong insight

Shanty Mathew's picture
Shanty Mathew
130 pencils

Very nice ad. Excellent copy.

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

khalsain's picture
khalsain
244 pencils

gr8 work!

Guest's picture
Guest

cool. nice . Trihan

NastyJester's picture
NastyJester
744 pencils

Best headline and concept I've seen in ages. Lovely simple copy too. Excellent.

Guest's picture
Guest

Best of the bunch.

Guest's picture
Guest

Best of bunch by miles. The others are so-so at best. This headline / concept is excellent. Well done.

The copy needs trimming though. It is unnecessarily long and repetitious. Omit the first couple of sentences. Start at "Just because the cameras stay away...." The punny endline does not help you either. Lose it, trim the copy and you have a real winner.

Forget the other two in the campaign and start again around this excellent idea.

Prof's picture
Prof
1453 pencils

ok, that is one really smart ad and headline.

respect.

Quite really.

Guest's picture
Guest

Very witty. Great copy work.

Guest's picture
Guest

Yes i agree, respect!!

LucasPS's picture
LucasPS
523 pencils

This is the only one i like... has a different thinking...

Its simple, its direct, it comunicates well and cath´s attencion...

By the way... this is not a campain...

Guest's picture
Guest

Jeez, this is swiped from the Nikon campaign from years ago.

sirius1014's picture
sirius1014
3 pencils

Gorgeous!!!!!!

Guest's picture
Guest

emergency ITALY 1999 cmon guys!!!!!!

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments