Medecins Sans Frontieres: No photo
Advertising Agency: McCann-Erickson London, UK
Art Director: Ben Brazier
Copywriter: Johnny Skinner
Published: May 2009
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18 Comments
intelligent
GiBo
Catchy
smart...blow to journalism..bloody propagandists!
Great
strong insight
Very nice ad. Excellent copy.
"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy
gr8 work!
cool. nice . Trihan
Best headline and concept I've seen in ages. Lovely simple copy too. Excellent.
Best of the bunch.
Best of bunch by miles. The others are so-so at best. This headline / concept is excellent. Well done.
The copy needs trimming though. It is unnecessarily long and repetitious. Omit the first couple of sentences. Start at "Just because the cameras stay away...." The punny endline does not help you either. Lose it, trim the copy and you have a real winner.
Forget the other two in the campaign and start again around this excellent idea.
ok, that is one really smart ad and headline.
respect.
Quite really.
Very witty. Great copy work.
Yes i agree, respect!!
This is the only one i like... has a different thinking...
Its simple, its direct, it comunicates well and cath´s attencion...
By the way... this is not a campain...
Todos somos ignorantes, pero no todos ignoramos lo mismo.
Jeez, this is swiped from the Nikon campaign from years ago.
Gorgeous!!!!!!
emergency ITALY 1999 cmon guys!!!!!!