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Published/Aired: 
May 2012
Description: 
Advertising Agency: M&C Saatchi, Sydney, Australia / M&C Saatchi, Geneva, Switzerland
Executive Creative Director: Ben Welsh
Creative Director: Olivier Girard
Creative Director / Art director: Graham Johnson
Creative Director / Copywriter: Oliver Devaris
Account Director: Miki Richardson
Planner: Pippa Kulmar
Photographer: Steve York

Comments (5)

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Highest Rated

BLOODY FOOL's picture
BLOODY FOOL
Activity Score 199

very nice visual

pierrelastname's picture
pierrelastname
Activity Score 2869

nice turn!

killazol1's picture
killazol1
Activity Score 354

nice execution for a basic thought

MindDrift's picture
MindDrift
Activity Score 1170

Fantastic. Why is there a photographer? This looks more like an illustration.

gonndo's picture
gonndo
Activity Score 1094

The art direction is amazing!!!
Some of the copies are not well-aimed (especially in the engine one) but is a great campaign...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

BLOODY FOOL's picture
BLOODY FOOL
Activity Score 199

very nice visual

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