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Published/Aired: 
October 2009
2043
Description: 

Médecins Sans Frontières is one of the few aid organisations that have absolutely no political or religious agenda. They provide medical help to anyone who needs it.

Print advertisment created by Lavender, Australia for Medecins Sans Frontieres, within the category: Public Interest, NGO.

Christian?
Buddhist?
Jewish?
Sikh?
Muslim?
Hindu?
Human.

Médecins Sans Frontières provides
emergency medical and humanitarian
assistance to people caught up in
disasters, wars and devastating
epidemics – regardless of their
race, religion or political conviction.
Your donations allow us to remain
impartial, enabling our teams to
get medicine, food, vaccines and
healthcare to those who need it
most, wherever they are in the world.

Advertising Agency: Lavender, Sydney, Australia
Art Directors: Mike Guegan
Copywriters: Mike Guegan
Photographer: Juan Carlos Tomasi

Comments (6)

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Highest Rated

Yanay's picture
Yanay
Activity Score 60

great campaign, and honest positioning.

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Message is great, but execution normal, nothing special.

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Guest's picture
Guest

Erm, I'd say it's been under-cooked on purpose.

Juan Cabral's picture
Juan Cabral
Activity Score 709

Clever approach.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

silvi's picture
silvi
Activity Score 4172

I don´t like photo. It´s the less emotional.

Guest's picture
Guest

this photo is too posy, but really nice copy. With nice simple execution.

Yanay's picture
Yanay
Activity Score 60

great campaign, and honest positioning.

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