Médecins Sans Frontières: Cambodia

Christian?
Buddhist?
Jewish?
Sikh?
Muslim?
Hindu?
Human.

Médecins Sans Frontières provides
emergency medical and humanitarian
assistance to people caught up in
disasters, wars and devastating
epidemics – regardless of their
race, religion or political conviction.
Your donations allow us to remain
impartial, enabling our teams to
get medicine, food, vaccines and
healthcare to those who need it
most, wherever they are in the world.

Médecins Sans Frontières is one of the few aid organisations that have absolutely no political or religious agenda. They provide medical help to anyone who needs it.

Advertising Agency: Lavender, Sydney, Australia
Art Directors: Mike Guegan
Copywriters: Mike Guegan
Photographer: Juan Carlos Tomasi
Published: October 2009

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6 comments

mikeelrapido's picture
mikeelrapido
1929 pencils

Message is great, but execution normal, nothing special.

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Guest's picture
Guest

Erm, I'd say it's been under-cooked on purpose.

Juan Cabral's picture
Juan Cabral
709 pencils

Clever approach.

***
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Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

silvi's picture
silvi
4172 pencils

I don´t like photo. It´s the less emotional.

Guest's picture
Guest

this photo is too posy, but really nice copy. With nice simple execution.

Yanay's picture
Yanay
60 pencils

great campaign, and honest positioning.

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