Medal Paints: Panties
The right colour matters
For the widest range, and the smartest expertise, call 0860 63325 or go to www.medalpaints.co.za
Advertising Agency: Lowe Bull JHB, South Africa
Creative Director: Rui Alves
Art Director: Chris Charoux
Copywriter: Eoin Welsh
Illustrator: Chris Charoux
Published: August 2009



13 Comments
this is cute.......
This concept is VERY similar to the long running and highly succesful Dulux paints campaign (any colour you can think of)
So nothing new here really...
very nice dud
Nice.
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Actually, that's rubbish. Whomever wrote this has never one-night standed with a woman wearing nude underwear that is nude so that it can not be seen through her SHEER SEXY DRESS. Idiot. Nude is the one night stand color.
quite a charming execution.nice stuff!
they showed me a picture & i laughed
dignity has never been photographed
Beige is a boring colour. I like this campaign.
awesome work lowe team!! from we hate you 'cos we didn't do it!!
great work
i like all the campaign
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Javier likes it all
great campaign over all the mediums used, well done.
I agree with 2nd comment. Reminds me of the Dulux campaign, however Dulux was done much much better.
Dulux!