Mecal International Short Film Festival: Guy

Long films can seriously damage your bladder.

Advertising Agency: Atletico International, Barcelona, Spain
Art Directors: Héctor Vilar, Cristina Mascort
Copywriters: Alberto García Orte, Marc Sánchez, Marta Caseny


akshaysrikar's picture
420 pencils

wtf?... i mean yeah, i get the message... but why?.... why so gross.... and is this supposed to be funny????

icyheart81's picture
50 pencils

Bad prints can seriously damage your career.

Hibon's picture
3736 pencils

ok, they want to be "funny"... so they go gross. (the easy job)

Simple ideas are the best !

tirthomitro's picture
2764 pencils

hey guys, don't you think it's alarmingly "different".
that's what's needed!

they showed me a picture & i laughed
dignity has never been photographed

atb2005's picture
13567 pencils

It is alarmingly different. I can accept this image, but not the other one with the woman. Guys do this in public (not necessarily during film festivals).lol

Please watch the tv commercial instead. These print ads are indeed off putting, and so they detract from the clever premise that this campaign is based on (Hitchcock's statement that "the length of a film should be directly related to the endurance of the human bladder")

Adaddicted's picture
3435 pencils its an universal issue??!!


monsieurange's picture
520 pencils

No way! Are you serious?

pwucel's picture
158 pencils

Headline; of course message is there, it may need to alter the visual although its part of the creative. Some of other countries there is a practice of similar action which is public annoyance, therefore it is not a convincing act.

dthlb72's picture
545 pencils

This is bad!...... it's a public disgrace! where are the toilets?


curguy24's picture
37 pencils

This is sort of a trash joke.... meaningless but funny. Sorry guys, but this really crack me up :D

JK35's picture
86 pencils

Poor taste. I'm for shock value, but this sucks. Was this the best you guys can do? Really?

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