Advertisement
Published/Aired: 
May 2008
Description: 

Print advertisment created by Saatchi & Saatchi, Belgium for Mebucaine, within the category: Pharmaceutical.

When swallowing hurts.

Advertising Agency: Saatchi & Saatchi Brussels, Belgium
Creative Director: Jan Teulingkx
Copywriters: Caroline D’Hont, Bouke Zoete
Art Directors: Patrick Vermeylen, Stijn Klaver
Photographer: Tom Joye

Comments (27)

Log in or register to post comments

Highest Rated

yun siang orangutan's picture
yun siang orangutan
Activity Score 298

Looks Number 1 to me.

mishkaa's picture
mishkaa
Activity Score 296

hmmmm gud ....

adbug's picture
adbug
Activity Score 20

quite nice.. i like..

alvinpck's picture
alvinpck
Activity Score 1467
Davosk's picture
Davosk
Activity Score 4815

Nasty but nice. the pineapple is the only one not working because you don't eat the outside of it.

judgeAd's picture
judgeAd
Activity Score 30

it's very interesting. good campaign!

JAGGY's picture
JAGGY
Activity Score 1382

no need for line

Jaggy, MICA Ahmedabad

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

Very very dull.

You shmucks are easily amused.

We're going to need more lube.

XL's picture
XL
Activity Score 214

How many times???

This is a first-thought execution for a sore throat remedy. Sadly, it seems to be a lot of people's first thought for a product like this. And the retouching is purely awful. I've seen better work from first year students. Those "olives" look like they're floating.

Not good at all.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

Why are you and so many other people so anal about retouching?

It doesn't matter, it looks fine.

No-one is going to spend more than 20 secs looking it anyway, apart form Mac monkeys.

We're going to need more lube.

nemesis's picture
nemesis
Activity Score 765

why are so many people anal about retouching? because a good idea can be killed with a bad execution! because you cannot rely solely on the idea and get lazy when it comes to doing the artwork. and because it just has to look good man.
and the people who notice this are not exactly "mac monkeys" or "pixel pushers" as you and others call it... you just need eyes.

and by the way, i don't see anything wrong with the retouching on this one.

krautland's picture
krautland
Activity Score 3216

someones thong is sitting too tight.

the idea is basic but fine and so is the retouching.

retouching... as if that mattered.

getconnected2001's picture
getconnected2001
Activity Score 987

Nicely designed Pizza!

-----
http://indianadsblog.blogspot.com/
Amit Singh

yun siang orangutan's picture
yun siang orangutan
Activity Score 298

Looks Number 1 to me.

Brainsugar's picture
Brainsugar
Activity Score 1627

Japanese have done this so many times in the ninetees... Have a Glance on your Luerzers Archives...
I gave 1, because we can't give Zero.

nemesis's picture
nemesis
Activity Score 765

cool... although the copy is bland and maybe unnecesary.

bknowlden's picture
bknowlden
Activity Score 3647

Great campaign, too bad this has been done several times before.

Copy_Can's picture
Copy_Can

I get it!
Swallowing hurts, and we show this through broken glass as food!
Because you can't swallow glass, right?

I GET IT!

finbar01's picture
finbar01
Activity Score 14

Right you get it. Got it. What do you want, a badge?
I think it's a really effective piece of communication. I think saying things like it's been done before in the 80's or whenever is a stupid thing to say. I think you're forgetting one crucial thing. We do this to sell. Selling to normal people. Normal people who don't know that this was done before
That's just my opinion anyways people.

Copy_Can's picture
Copy_Can

I GET A BADGE!

nemesis's picture
nemesis
Activity Score 765

the fact that the people don't know it has been done before doesn't mean you're gonna do something that's not original... if the "ordinary people" seeing it haven't seen it before, is irrelevant.

Copy_Can's picture
Copy_Can

Using your logic, you'd take an ad from the 60's, spin it around and sell it to a new group of people years down the line?

"Sure Lemon is a popular ad, but the youth we're targeting haven't seen the ad - ever. Run it, then, let's go grab a coffee."

Glad I don't work with you, nemesis.

speed's picture
speed
Activity Score 83

This just sucks. And I don't care to elaborate why.

And anyone who doesn't see a need for good retouching can continue enjoying life in 20 second intervals.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

This ad reminds me of the time when my work got shot down by a Jr. Account Exec. fresh out of college. I had to swallow it and go back to the drawing table and it hurt like a motherfucker. But you know what, she was absolutely RIGHT! (Of course I didn't tell her that.) I'm still living it down to this day.

Incidentally, it had the smooth texture and razor-sharp edges of glass, swallowing your pride...

speed's picture
speed
Activity Score 83

Jet, are you my long lost writer partner?

funky_frogii's picture
funky_frogii
Activity Score 2538

love this.......good........line is nice

love anything creative.

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

daprankster's picture
daprankster
Activity Score 422

good idea and very nice execution! excellent job! some people needs mebucaïne to swallow and certainly a powerfull laxatif too!

iamcreative's picture
iamcreative
Activity Score 262

nice art & copy

Advertisement