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Mebucaïne: Pineapple
When swallowing hurts.
Advertising Agency: Saatchi & Saatchi Brussels, Belgium
Creative Director: Jan Teulingkx
Copywriters: Caroline D’Hont, Bouke Zoete
Art Directors: Patrick Vermeylen, Stijn Klaver
Photographer: Tom Joye
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i don't think this is a completely new concept, but an awesome take on it. These have really been done beautifully. The pineapple example is slightly confusing though - the texture is notoriously rough even when its not made of glass.
yes old one but great execution guys!
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http://indianadsblog.blogspot.com/
Amit Singh
Ouch ^^'
It looked so tasty when was a thumb
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artistic j pop http://i-portable.blogspot.com
I think this is the strongest execution of the campaign, at least the quickest.
Yes! Now I can finally eat the skin and leaves of my pineapples! Watch out cactus, you're next!
Number 1
the pineapple itself would be painful enough to swallow in the first place.
looks beautiful, but i think this one doesn't apply, because as they have mentioned before, even if it were a real pineapple, swallowing the leaves and the skin would be very very painful.
this one is not good.. noramally the pineapple hurts if we eat like that. other ones are cool..love them
love anything creative.
What is this, who eat leafs of pineapple anyway...
hahaha
Nicely executed.
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