Mebucaïne: Pineapple

When swallowing hurts.

Advertising Agency: Saatchi & Saatchi Brussels, Belgium
Creative Director: Jan Teulingkx
Copywriters: Caroline D’Hont, Bouke Zoete
Art Directors: Patrick Vermeylen, Stijn Klaver
Photographer: Tom Joye


Rabubi's picture
560 pencils

i don't think this is a completely new concept, but an awesome take on it. These have really been done beautifully. The pineapple example is slightly confusing though - the texture is notoriously rough even when its not made of glass.

getconnected2001's picture
987 pencils

yes old one but great execution guys!

Amit Singh

krautland's picture
3218 pencils

I think this is the strongest execution of the campaign, at least the quickest.

askon's picture
433 pencils

Yes! Now I can finally eat the skin and leaves of my pineapples! Watch out cactus, you're next!

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

yun siang orangutan's picture
yun siang orangutan
298 pencils

Number 1

Audrius Kubrik's picture
Audrius Kubrik
828 pencils

the pineapple itself would be painful enough to swallow in the first place.

nemesis's picture
761 pencils

looks beautiful, but i think this one doesn't apply, because as they have mentioned before, even if it were a real pineapple, swallowing the leaves and the skin would be very very painful.

funky_frogii's picture
2536 pencils

this one is not good.. noramally the pineapple hurts if we eat like that. other ones are them

love anything creative.

Infected by a virus called CREATIVE | "And ya I Love Everything" |

pankajadsoftheworld's picture
433 pencils

What is this, who eat leafs of pineapple anyway...

Nicely executed.

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