Mebucaine: Mouth of Horrors

Advertising Agency: Saatchi & Saatchi Cape Town / Geneva
Executive Creative Director: John Pallant
Creative Director: Anton Crone
Art Director: Larissa Elliott
Copywriter: Alice Gnodde
Illustrator: Am I Collective
Photographer: Jillian Lochner
Published: April 2009


Notorious's picture
631 pencils

They're creepy and they're kooky,
Mysterious and spooky,
They're all together ooky,
The Addams Family.

Their house is a museum
Where people come to see 'em
They really are a scream
The Addams Family.


So get a witches shawl on
A broomstick you can crawl on
We're gonna pay a call on
The Addams Family.

outsmart me, if you can

Prof's picture
1453 pencils

Ridiculous art direction on all of them. Just crazy.

But I am pretty sure that I have seen something similar already with the literal "frog in the throat".

Quite really.

Davosk's picture
4815 pencils

The art is sick, not this one so much but the three previous ads. Art overpowers idea by far.

valayamadvertising's picture
244 pencils

nice graphics but new viewer does not unstand it - copy writer should have suggested a small weblink to understand more abt it

Guest's picture

I love it !

Didier Miguel's picture
Didier Miguel
4 pencils

I love the idea, execution and they are all brilliantly illustrated.
Great job in my opinion

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