Mebucaine: Battlefield, 2
Fight your sore throat.
Advertising Agency: Saatchi & Saatchi Simko, Geneva, Switzerland
Executive Creative Director: John Pallant
Creative Director: Olivier Girard
Art Directors: Jean-Francis Fournon, Gabriel Mauron
Copywriters: Fraser Grant, Gabriel Mauron
Via: I believe in adv

Comments
This is someones Waterloo.
Or what French kissing looks like on the inside.
explosion of joy?
No
The overall message is simple enough. It would be nice if the winning and losing sides are clearer.
-Tung
--good idea is enemy of great idea
Done before in brazil.
http://adsoftheworld.com/media/print/bristolmyers_squibb_alcaluftal_fi...
If you are posting this campaign in AOTW, you saw this other one http://adsoftheworld.com/media/print/bristolmyers_squibb_alcaluftal_fi...
some time ago.
DOOOOOOOOONE.
This was USED
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