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Battlefield, 1

Published/Aired: 
July 2008
Description: 

Fight your sore throat.

Advertising Agency: Saatchi & Saatchi Simko, Geneva, Switzerland
Executive Creative Director: John Pallant
Creative Director: Olivier Girard
Art Directors: Gabriel Mauron
Copywriters: Gabriel Mauron

Comments (8)

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Highest Rated

picktokyo's picture
picktokyo
Activity Score 1404

so student

miko1aj's picture
miko1aj
Activity Score 3086

Great idea and execution.

Slashweasel's picture
Slashweasel
Activity Score 104

psssh. Student level.

panasit's picture
panasit
Activity Score 687

I'd rather see the win rather than the fight.

-Tung
--good idea is enemy of great idea

USED's picture
USED
Activity Score 11

If you are posting this campaign in AOTW, you saw this other one http://adsoftheworld.com/media/print/bristolmyers_squibb_alcaluftal_fi...
some time ago.

DOOOOOOOOONE.

This was USED

TexasH's picture
TexasH
Activity Score 365

...but the thought is clever, the art direction is better.

kris.liem's picture
kris.liem
Activity Score 4

looks too artificial for me, and seems the analogy is the war makes the throat sore, not take the sore throat away :)

picktokyo's picture
picktokyo
Activity Score 1404

so student

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