Mebucaine: Battlefield, 1

Mebucaine: Battlefield, 1

Fight your sore throat.

Advertising Agency: Saatchi & Saatchi Simko, Geneva, Switzerland
Executive Creative Director: John Pallant
Creative Director: Olivier Girard
Art Directors: Jean-Francis Fournon, Gabriel Mauron
Copywriters: Fraser Grant, Gabriel Mauron
Via: I believe in adv

Your rating: None Average: 2.4 (5 votes)

Comments

miko1aj's picture
Submitted by miko1aj on Fri, 2008-07-18 09:16.

Great idea and execution.

Submitted by Slashweasel on Fri, 2008-07-18 09:56.

psssh. Student level.

Submitted by panasit on Fri, 2008-07-18 10:09.

I'd rather see the win rather than the fight.

-Tung
--good idea is enemy of great idea

Submitted by JHZS on Fri, 2008-07-18 10:14.

http://adsoftheworld.com/media/print/bristolmyers_squibb_alcaluftal_fi...

Submitted by USED on Fri, 2008-07-18 10:40.

If you are posting this campaign in AOTW, you saw this other one http://adsoftheworld.com/media/print/bristolmyers_squibb_alcaluftal_fi...
some time ago.

DOOOOOOOOONE.

This was USED

Submitted by Ereux on Fri, 2008-07-18 14:30.

...but the thought is clever, the art direction is better.

kris.liem's picture
Submitted by kris.liem on Fri, 2008-07-18 20:56.

looks too artificial for me, and seems the analogy is the war makes the throat sore, not take the sore throat away :)

picktokyo's picture
Submitted by picktokyo on Sun, 2008-07-20 12:18.

so student