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Mebucaine: Battlefield, 1

Mebucaine: Battlefield, 1
Your rating: None Average: 2.7 (6 votes)

Fight your sore throat.

Advertising Agency: Saatchi & Saatchi Simko, Geneva, Switzerland
Executive Creative Director: John Pallant
Creative Director: Olivier Girard
Art Directors: Gabriel Mauron
Copywriters: Gabriel Mauron

8 Comments

miko1aj's picture 2582 pencils
miko1aj | Fri, 2008-07-18 09:16

Great idea and execution.

Slashweasel's picture 102 pencils
Slashweasel | Fri, 2008-07-18 09:56

psssh. Student level.

panasit's picture 687 pencils
panasit | Fri, 2008-07-18 10:09

I'd rather see the win rather than the fight.

-Tung
--good idea is enemy of great idea

JHZS's picture 43 pencils
JHZS | Fri, 2008-07-18 10:14

http://adsoftheworld.com/media/print/bristolmyers_squibb_alcaluftal_fi...

USED's picture 11 pencils
USED | Fri, 2008-07-18 10:40

If you are posting this campaign in AOTW, you saw this other one http://adsoftheworld.com/media/print/bristolmyers_squibb_alcaluftal_fi...
some time ago.

DOOOOOOOOONE.

This was USED

notsure's picture 173 pencils
notsure | Fri, 2008-07-18 14:30

...but the thought is clever, the art direction is better.

kris.liem's picture 4 pencils
kris.liem | Fri, 2008-07-18 20:56

looks too artificial for me, and seems the analogy is the war makes the throat sore, not take the sore throat away :)

picktokyo's picture 1410 pencils
picktokyo | Sun, 2008-07-20 12:18

so student

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