Fight your sore throat.
Advertising Agency: Saatchi & Saatchi Simko, Geneva, Switzerland
Executive Creative Director: John Pallant
Creative Director: Olivier Girard
Art Directors: Jean-Francis Fournon, Gabriel Mauron
Copywriters: Fraser Grant, Gabriel Mauron
Via: I believe in adv
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Comments
Great idea and execution.
psssh. Student level.
I'd rather see the win rather than the fight.
-Tung
--good idea is enemy of great idea
http://adsoftheworld.com/media/print/bristolmyers_squibb_alcaluftal_fi...
If you are posting this campaign in AOTW, you saw this other one http://adsoftheworld.com/media/print/bristolmyers_squibb_alcaluftal_fi...
some time ago.
DOOOOOOOOONE.
This was USED
...but the thought is clever, the art direction is better.
looks too artificial for me, and seems the analogy is the war makes the throat sore, not take the sore throat away :)
so student
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