Mebucaine: Battlefield, 1

Fight your sore throat.

Advertising Agency: Saatchi & Saatchi Simko, Geneva, Switzerland
Executive Creative Director: John Pallant
Creative Director: Olivier Girard
Art Directors: Gabriel Mauron
Copywriters: Gabriel Mauron

Related videos by Shutterstock

8 comments

miko1aj's picture
miko1aj
3097 pencils

Great idea and execution.

Slashweasel's picture
Slashweasel
104 pencils

psssh. Student level.

panasit's picture
panasit
687 pencils

I'd rather see the win rather than the fight.

-Tung
--good idea is enemy of great idea

USED's picture
USED
11 pencils

If you are posting this campaign in AOTW, you saw this other one http://adsoftheworld.com/media/print/bristolmyers_squibb_alcaluftal_fi...
some time ago.

DOOOOOOOOONE.

This was USED

TexasH's picture
TexasH
361 pencils

...but the thought is clever, the art direction is better.

kris.liem's picture
kris.liem
4 pencils

looks too artificial for me, and seems the analogy is the war makes the throat sore, not take the sore throat away :)

picktokyo's picture
picktokyo
1404 pencils

so student

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments