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Meat packer

Published/Aired: 
February 2007
Description: 

Beefier is better. And if you've never thought a vinyl window could be beefy, it's because you've never gotten your hands on one of ours. Thicker. Heavier. Tougher. Grade A stuff.
visionswindows.com
Visions. Born tough.

Advertising Agency: Shine Advertising, Madison, Wisconsin, USA
Creative Director: Mike Kriefski
Art Director: John Krull
Copywriter: James Breen
Photography: Jeff Sciortino
Digital Artist: Blu Banana

Comments (23)

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Minimum's picture
Minimum
Activity Score 1490

boo

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Fatto's picture
Fatto
Activity Score 102

booo

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

far too much copy.

Crap concept.

uninspiring art direction.

Its just dull, dull, dull

1/10

ellehcimeo's picture
ellehcimeo
Activity Score 3516

beef. windows. beefy=strong. "let's hang the window next to the beef in a beef packing plant! Whoohooo! We are going to sell a gagillion of these babies!"

Dick Huges's picture
Dick Huges
Activity Score 937

thanks for saving me time.

ellehcimeo's picture
ellehcimeo
Activity Score 3516

nooooo! i long for your dewy comments!

copycomoelcopi's picture
copycomoelcopi
Activity Score 822

"beefier" is an actual word?

chintan ruparel's picture
chintan ruparel
Activity Score 1516

d copy is tryin too hard i guess!

~ old habits die hard, older ones never do ~

msred's picture
msred
Activity Score 491

i wish i was in the room as they brainstormed this.

Minimum's picture
Minimum
Activity Score 1490

I wouldve laughed soooo hard. I think I might wet my jeans right there next to those creatives

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

msred's picture
msred
Activity Score 491

comedy, PURE comedy.

pneuburg's picture
pneuburg
Activity Score 251

Simply, SUCKS!

pjn

Oren's picture
Oren
Activity Score 91

Meat refrigerator.. A boxer ..
I guess someone here saw 'rocky' one time too many ..

liar's picture
liar
Activity Score 384

Beefier, beefy, window???

teenie's picture
teenie
Activity Score 1894

I like the "Grade A stuff" bit, but that's about all.

heartier windows = open-heart surgery
break-resistant windows = bullet-proof car
UV-protected windows = on the beach. wearing sunglasses.

Too easy. USPs are outlined in the brief for a reason.

jacksonrabbit's picture
jacksonrabbit
Activity Score 290

forced.

Killer Kowalski's picture
Killer Kowalski
Activity Score 394

Too easy traget.

greycells1's picture
greycells1
Activity Score 82

i continue the booooooooooooo's

JPWrites's picture
JPWrites
Activity Score 238

Window frames taste so much better when they're hung longer.

addyhoch10's picture
addyhoch10
Activity Score 2592

haha, beefier!
pfff

R®'s picture
Activity Score 115

hand me the second bucket pls... i'm not done throwing up

R®'s picture
Activity Score 115
MarcS's picture
MarcS
Activity Score 4

Wow, terrible. Even embarrassing. I've watched this agency's work go downhill the past few years, but this takes the cake. Terrible art direction, weird cropping, HORRIBLE CONCEPT. Hopefully these guys can figure out how to make an ad before their whole company goes to hell.

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