MCEL MFW Fashion Week: National Geographic

Discover the Africa you can't see on National Geographic.

Advertising Agency: DDB, Maputo, Mozambique
Creative Director: Lenilson Lima
Art Directors: Alexandre Pons, Lenilson Lima
Copywriters: Moisés de Oliveira, Sérgio Aires
Illustrators: Mang, Muzima, Hambro
Published: December 2009


TommyO's picture
1866 pencils

I had to watch all ads in the series, but finally decided to like it. So, I like it. Nice art work.

Hibon's picture
3736 pencils

Nothing new... just a nice "african style" artwork.

Simple ideas are the best !

Phil Lestino's picture
Phil Lestino
1682 pencils

Of course this is new...Have you seen this before? The artwork is nice, the message is simple, as your tagline says (and I agree with you) "simple ideas are the best"

meraj's picture
216 pencils

liked da tagline

dollypoppin's picture
1423 pencils

Yes, liked the tagline too. Makes me want to check out African fashion.

"Nihil sub sole novum"

mikeelrapido's picture
1929 pencils

Africa has it's 5 minutes now..


Guest's picture

Making of the print campaign:

Hibon's picture
3736 pencils

Now i get it...great craft work, so nice print ad . (guys you should present the video with all the prints before) tks

Simple ideas are the best !

lalith.rajeev's picture
116 pencils

superb illustration

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