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McDonald's: Wi-Fries

McDonald's: Wi-Fries
Your rating: None Average: 7.2 (92 votes)

love free wi-fi

Advertising Agency: DDB Sydney, Australia
Executive Creative Director: Matt Eastwood
Creative Group Head: Adam Rose
Art Director: Matt Knapp
Copywriter: John Downing

Comments

Prof's picture 927 pencils

love?

what did i miss?

was it too much to ask to just put "free wi fi"?

the minimalism would have made the ad okayish...but that love just screwed it up for me.

Quite really.

LeeHarvey's picture 1810 pencils

Wiseguy

Guest's picture

I'd say it's probably part of the "I'm lovin' it" global campaign dude. You know, client mandatories and all that. Seeing this is most likely an actual ad from an actual brief. I guess that might make things slightly confusing around here though.

Guest's picture

Shouldn't it say 'free wi-fry!'

dthlb72's picture 267 pencils

Not Bad also

Migzter13's picture 692 pencils

isn't it because McDonald's rolling copy theme these days is 'I'm Loving It?' I guess they're trying to be consistent.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Guest's picture

Im on my way now to go get myself a Big Mac Meal. Thanks for the Inspiration

alexander_bickov's picture 2190 pencils

Simply and beautiful idea

Alexander Bickov's Personal portfolio | Twitter | Facebook | Blog

Guest's picture

It shows that McDonald's fries are slack.

www.andreaafeltra.com's picture 91 pencils

Mmmmm nice but, I don't know why there's the love word

Guest's picture

Sorry guys.
This was done 3 years ago by R.Treviño & Asoc. Monterrey, México.
www.rtrevino.com

ivan's picture
silvi's picture 2990 pencils

Nowadays Every places has free wi fi . That´s not a benefit to me.

art.vs.commerce's picture 211 pencils

not everywhere in australia has free wifi. It's a benefit to me.

Guest's picture

then dont go there.

Guest's picture

I will use this frequently on my McBook Pro. Hahahahahahahahahaha [deep breath] ahahahahahahahahahahahahaha. *Slaps self in the face. Jumps into a puddle*

federo's picture 759 pencils

NO PLEASE, NO

victor_oliveira's picture 7 pencils

2x

Guest's picture

i saw the same in mexico 3 years ago

jonybeta's picture 360 pencils

No se como reaccionar ante este aviso, es decir, no se si es un clásico en la comunicación de MD o un recurso que ya usaron mucho... no solo ellos, aclaro.

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

Guest's picture

Only Mac.

Guest's picture
5

Simple, basic, solid art direction. Feels like I've seen this a million times however. Nice work.

art.vs.commerce's picture 211 pencils
9

Lovin' it

frcxshw's picture 85 pencils

Nice.

ellenna's picture 3 pencils

nice~

Ace Le's picture 354 pencils
7

simple and nice minimalism, but why can't they just use "I'm lovin' free wi-fi" to keep the consistency?

"Everyone advertises products. Everyone directs creatives. Everyone services accounts."
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picktokyo's picture 1332 pencils
1

too much a scam to me

CopyRight's picture 530 pencils
8

simple and gets the point across

chemunoz's picture 33 pencils

again? shame on u guys, i think i have it in a advertising book from school years :S

chemunoz

chemunoz's picture 33 pencils

again? shame on u guys, i think i have it in a advertising book from school years :S

chemunoz

Guest's picture

i worked on mcdonald's for over 2 years and we did get briefs like this so i doubt it's "scam". however, it is too bad that it was done 3 years ago and in the same art direction. but then again, it only seems natural to use the red background when it's so iconic. I wouldn't be surprised if the team never saw the ad from Mexico. I certainly never did.

chitra's picture 62 pencils

nothing !!

samuel rivera's picture 5 pencils
4

sencillo pero bueno me gusta funciona

kylestebbins's picture 62 pencils

not a bad ad.

munirgee's picture 460 pencils
Guest's picture

This is a direct copy. All they did was translate the copy.

Guest's picture

COPIA, aca se hizo hace tiempo. Treviño & Asociados de Monterrey, México

Guest's picture

Its a cut and paste. How could this get up when it was done 4 years ago. Shame.

ouali yassine's picture 8 pencils

it's really simple and it gives a really strong concept

ouali yassine's picture 8 pencils
8

it's really simple and it gives a really strong concept

dooodleslove's picture 12 pencils
9

Just commenting on creatives alone. Congratulations. As undergrads with notebooks, my peers and I are ideally your target audience. We get the message at first glance and we like the ad. Cheers!

joelapompe's picture 1188 pencils

I'm lovin'it but... done, sorry guys :
http://www.joelapompe.net/2009/11/09/doubleshare/

Guest's picture

loved the comment on joelapompe: the suits paid 2 times for the same idea

Shingo's picture 60 pencils
Migzter13's picture 692 pencils
6

paparapapa! I'm Loving it.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

willy wonka's picture 137 pencils
5

Nice

pulchinela's picture 752 pencils
1

no

benjadlvega's picture 6 pencils
9

such a great execution and concept. it makes you wanna go grab some McD. you get it instantly and it's a great and strong visual, simplistic at its finest

innovadesigner's picture 6 pencils
5

relly interesting,

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