McDonald's: Wi-Fries

love free wi-fi

Advertising Agency: DDB, Sydney, Australia
Executive Creative Director: Matt Eastwood
Creative Group Head: Adam Rose
Art Director: Matt Knapp
Copywriter: John Downing

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51 comments

Prof's picture
Prof
1453 pencils

love?

what did i miss?

was it too much to ask to just put "free wi fi"?

the minimalism would have made the ad okayish...but that love just screwed it up for me.

Quite really.

LeeHarvey's picture
LeeHarvey
3045 pencils

Wiseguy

Guest's picture
Guest

I'd say it's probably part of the "I'm lovin' it" global campaign dude. You know, client mandatories and all that. Seeing this is most likely an actual ad from an actual brief. I guess that might make things slightly confusing around here though.

Guest's picture
Guest

Shouldn't it say 'free wi-fry!'

dthlb72's picture
dthlb72
545 pencils

Not Bad also

Migzter13's picture
Migzter13
973 pencils

isn't it because McDonald's rolling copy theme these days is 'I'm Loving It?' I guess they're trying to be consistent.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Guest's picture
Guest

Im on my way now to go get myself a Big Mac Meal. Thanks for the Inspiration

alexander_bickov's picture
alexander_bickov
3279 pencils

Simply and beautiful idea

Guest's picture
Guest

It shows that McDonald's fries are slack.

Andrea Afeltra's picture
Andrea Afeltra
96 pencils

Mmmmm nice but, I don't know why there's the love word

Guest's picture
Guest

Sorry guys.
This was done 3 years ago by R.Treviño & Asoc. Monterrey, México.
www.rtrevino.com

silvi's picture
silvi
4172 pencils

Nowadays Every places has free wi fi . That´s not a benefit to me.

art.vs.commerce's picture
art.vs.commerce
566 pencils

not everywhere in australia has free wifi. It's a benefit to me.

Guest's picture
Guest

then dont go there.

Guest's picture
Guest

I will use this frequently on my McBook Pro. Hahahahahahahahahaha [deep breath] ahahahahahahahahahahahahaha. *Slaps self in the face. Jumps into a puddle*

federo's picture
federo
781 pencils

NO PLEASE, NO

victor_oliveira's picture
victor_oliveira
7 pencils

2x

Guest's picture
Guest

i saw the same in mexico 3 years ago

jonybeta's picture
jonybeta
364 pencils

No se como reaccionar ante este aviso, es decir, no se si es un clásico en la comunicación de MD o un recurso que ya usaron mucho... no solo ellos, aclaro.

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

Guest's picture
Guest

Only Mac.

Guest's picture
Guest

Simple, basic, solid art direction. Feels like I've seen this a million times however. Nice work.

art.vs.commerce's picture
art.vs.commerce
566 pencils

Lovin' it

frcxshw's picture
frcxshw
87 pencils

Nice.

ellenna's picture
ellenna
3 pencils

nice~

ace85le's picture
ace85le
3939 pencils

simple and nice minimalism, but why can't they just use "I'm lovin' free wi-fi" to keep the consistency?

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www.scorchidentity.com

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picktokyo's picture
picktokyo
1404 pencils

too much a scam to me

CopyRight's picture
CopyRight
715 pencils

simple and gets the point across

chemunoz's picture
chemunoz
90 pencils

again? shame on u guys, i think i have it in a advertising book from school years :S

chemunoz

chemunoz's picture
chemunoz
90 pencils

again? shame on u guys, i think i have it in a advertising book from school years :S

chemunoz

Guest's picture
Guest

i worked on mcdonald's for over 2 years and we did get briefs like this so i doubt it's "scam". however, it is too bad that it was done 3 years ago and in the same art direction. but then again, it only seems natural to use the red background when it's so iconic. I wouldn't be surprised if the team never saw the ad from Mexico. I certainly never did.

chitra's picture
chitra
69 pencils

nothing !!

samuel rivera's picture
samuel rivera
5 pencils

sencillo pero bueno me gusta funciona

kylestebbins's picture
kylestebbins
77 pencils

not a bad ad.

munirgee's picture
munirgee
454 pencils

could be more better...

Guest's picture
Guest

This is a direct copy. All they did was translate the copy.

Guest's picture
Guest

COPIA, aca se hizo hace tiempo. Treviño & Asociados de Monterrey, México

Guest's picture
Guest

Its a cut and paste. How could this get up when it was done 4 years ago. Shame.

ouali yassine's picture
ouali yassine
8 pencils

it's really simple and it gives a really strong concept

ouali yassine's picture
ouali yassine
8 pencils

it's really simple and it gives a really strong concept

dooodleslove's picture
dooodleslove
12 pencils

Just commenting on creatives alone. Congratulations. As undergrads with notebooks, my peers and I are ideally your target audience. We get the message at first glance and we like the ad. Cheers!

Guest's picture
Guest

loved the comment on joelapompe: the suits paid 2 times for the same idea

Shingo's picture
Shingo
406 pencils

love it, nice

Migzter13's picture
Migzter13
973 pencils

paparapapa! I'm Loving it.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

willy wonka's picture
willy wonka
137 pencils

Nice

pulchinela's picture
pulchinela
1059 pencils

no

benjadlvega's picture
benjadlvega
6 pencils

such a great execution and concept. it makes you wanna go grab some McD. you get it instantly and it's a great and strong visual, simplistic at its finest

innovadesigner's picture
innovadesigner
6 pencils

relly interesting,

adlogic.india's picture
adlogic.india
55 pencils

hungry kya?

Guest's picture
Guest

a little to 90's...

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