McDonald's: Wi-Fries
love free wi-fi
Advertising Agency: DDB Sydney, Australia
Executive Creative Director: Matt Eastwood
Creative Group Head: Adam Rose
Art Director: Matt Knapp
Copywriter: John Downing
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51 Comments
love?
what did i miss?
was it too much to ask to just put "free wi fi"?
the minimalism would have made the ad okayish...but that love just screwed it up for me.
Quite really.
Wiseguy
I'd say it's probably part of the "I'm lovin' it" global campaign dude. You know, client mandatories and all that. Seeing this is most likely an actual ad from an actual brief. I guess that might make things slightly confusing around here though.
Shouldn't it say 'free wi-fry!'
Not Bad also
isn't it because McDonald's rolling copy theme these days is 'I'm Loving It?' I guess they're trying to be consistent.
Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).
Im on my way now to go get myself a Big Mac Meal. Thanks for the Inspiration
Simply and beautiful idea
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
It shows that McDonald's fries are slack.
Mmmmm nice but, I don't know why there's the love word
Sorry guys.
This was done 3 years ago by R.Treviño & Asoc. Monterrey, México.
www.rtrevino.com
http://www.rtrevino.com/portafolio/grandes/1402.jpg
Nowadays Every places has free wi fi . That´s not a benefit to me.
not everywhere in australia has free wifi. It's a benefit to me.
then dont go there.
I will use this frequently on my McBook Pro. Hahahahahahahahahaha [deep breath] ahahahahahahahahahahahahaha. *Slaps self in the face. Jumps into a puddle*
NO PLEASE, NO
2x
i saw the same in mexico 3 years ago
No se como reaccionar ante este aviso, es decir, no se si es un clásico en la comunicación de MD o un recurso que ya usaron mucho... no solo ellos, aclaro.
Jonathan Betancur
rockvertising.com
twitter.com/jonybeta
Only Mac.
Simple, basic, solid art direction. Feels like I've seen this a million times however. Nice work.
Lovin' it
Nice.
nice~
simple and nice minimalism, but why can't they just use "I'm lovin' free wi-fi" to keep the consistency?
-------------------------------
Scorch Identity LLP | Boutique Brand Consultancy | Logo, Brochure & Website Design | Branding Packages
www.scorchidentity.com
too much a scam to me
simple and gets the point across
24/7 Instant Human Translation:
http://www.translia.com/affiliate/mahmoud --- http://www.onehourtranslation.com/affiliate/mahmoud84
again? shame on u guys, i think i have it in a advertising book from school years :S
chemunoz
again? shame on u guys, i think i have it in a advertising book from school years :S
chemunoz
i worked on mcdonald's for over 2 years and we did get briefs like this so i doubt it's "scam". however, it is too bad that it was done 3 years ago and in the same art direction. but then again, it only seems natural to use the red background when it's so iconic. I wouldn't be surprised if the team never saw the ad from Mexico. I certainly never did.
nothing !!
sencillo pero bueno me gusta funciona
not a bad ad.
could be more better...
M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk
This is a direct copy. All they did was translate the copy.
COPIA, aca se hizo hace tiempo. Treviño & Asociados de Monterrey, México
Its a cut and paste. How could this get up when it was done 4 years ago. Shame.
it's really simple and it gives a really strong concept
it's really simple and it gives a really strong concept
Just commenting on creatives alone. Congratulations. As undergrads with notebooks, my peers and I are ideally your target audience. We get the message at first glance and we like the ad. Cheers!
I'm lovin'it but... done, sorry guys :
http://www.joelapompe.net/2009/11/09/doubleshare/
http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe
loved the comment on joelapompe: the suits paid 2 times for the same idea
love it, nice
Ahmed Bahaa
http://behance.net/bahaa
http://www.Shing0o.deviantart.com
paparapapa! I'm Loving it.
Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).
Nice
no
such a great execution and concept. it makes you wanna go grab some McD. you get it instantly and it's a great and strong visual, simplistic at its finest
relly interesting,
hungry kya?
a little to 90's...