McDonald's: Veggieburger

New: The Veggieburger

Advertising Agency: Neue Digitale/Razorfish, Berlin, Germany
Creative Director: René Lamberti
Copywriter: Alexander Ardelean
Art Director: Mauricio Franicevich Garcia
Photographer: Jo Kirchherr c/o Banrap Photographers

34 comments

JeffGreenhouse's picture
JeffGreenhouse
310 pencils

Wow, now I really want meat. This ad was well intentioned, but it just feels bizarre.

Guest's picture
Guest

idiot...

ichan's picture
ichan
80 pencils

whottt?

Guest's picture
Guest

Awesome! :-)

Draper's picture
Draper
183 pencils

Awesome! :-)

Publiz's picture
Publiz
115 pencils

Berrrk, ugly print !

Inspiration graphique et publicité créative : Publiz

Reality Check's picture
Reality Check
1799 pencils

If you're a vegetarian, add two stars; if not, subtract two.

mikeelrapido's picture
mikeelrapido
1929 pencils

Funny..

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Guest's picture
Guest

As a vegetarian, I don't want to be reminded of the fact your core product is meat.

gbl's picture
gbl
451 pencils

cool idea, bad art.

anxiezhe's picture
anxiezhe
26 pencils

lovely

come on,idea!

nepstein's picture
nepstein
197 pencils

Out of all the reasons for going veg, most vegetarians cite animal welfare as the most important issue. That being said, making your veg-friendly products look like animals is probably not the best idea.

velle's picture
velle
1550 pencils

what i was thinking

Guest's picture
Guest

digital agencys shouldn't try print.

Guest's picture
Guest

Why? Arrogant.

AssassinX's picture
AssassinX
1329 pencils

This approach is not new. However I think this could draw a lot of veggies' attention. Not bad.

Guest's picture
Guest

That's sick

Guest's picture
Guest

i dont think vegetarians want anything to do with meat!!

Corbeen's picture
Corbeen
1073 pencils

if some one is a veggie why do u draw a cow to him.

Guest's picture
Guest

You all talk about veggies as if they had fobia to the animals. Pfff! This is a juck!! Even Veggies understand the juck

Guest's picture
Guest

I mean, veggies arn't gonna cry when they see this

Luis Maram's picture
Luis Maram
252 pencils

This is weird... it´s the same idea of the Greenpeace campaign about genetically modified food. Just for the reflexion.
http://blog.luismaram.com/2009/12/22/alimentos-geneticamente-modificad...

velle's picture
velle
1550 pencils

LOL, nice signature line. :)

um, dont think the idea is the same at all for the greenpeace ad - that one's saying genetically modified vegetables have hidden side effects that may or may not be fatal.

Cube's picture
Cube
458 pencils

Bad all around.

Adaddicted's picture
Adaddicted
3435 pencils

Should this be here??

withalltherespects

Guest's picture
Guest

Good idea, bad Art Direction

Guest's picture
Guest

Very nice!

Guest's picture
Guest

Surely the vegimal should be eating a piece of meat, rather than lettuce.

Guest's picture
Guest

This is not the same final Art from the Campaign. Who changed the proportions and added the ugly grey frame???
The Headline is also gone... :(

Guest's picture
Guest

This is an interesting example of perspective by incongruity. If McDonald's was trying to make veggie burgers appetizing to their target audience (vegetarians), perhaps they should reconsider the idea of arranging the vegetables in the shape of a cow..

Guest's picture
Guest

I think McDonalds didnt want to reach the target group of vegetarians.
The idea was to say: "There arent only unhealthy meat products at McDonalds.
Try the veggie product... it tastes as good as meat!"

Right?

velle's picture
velle
1550 pencils

why would they even want to point out how unhealthy their meat products are?

Guest's picture
Guest

useless dumb ad

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