McDonald's: Unbranded, Sundae

Epic close-up images of McDonald's iconic foods with little or no branding.

Advertising Agency: TBWA, Paris, France
Creative Director: Jean-François Goize
Art Buyer: Julie Champin
Food Creative Director: Maud Poilpré
Food Stylist: Anne-Claire Delphin
Photographer: Sue Atkinson
Production / Agent: Trayler & Trayler
Published: July 2013

14 comments

stke's picture
stke
274 pencils

laziest ads ever

morse's picture
morse
16530 pencils

No logo or words needed. Just instant craving.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

mknapp2's picture
mknapp2
2 pencils

Most of them 'work', as in I can identify them as a McDonalds product, but the hot fudge sundae I would have no idea.

MisterTV's picture
MisterTV
11 pencils

10!

albinojc's picture
albinojc
266 pencils

Lazy, but genius.

cargocollective.com/albinojc

certaintly's picture
certaintly
4056 pencils

at first i thought "is this a joke ivan?" this is literally just a photo of their food

but when i realized there was no logo and you could still recognize it as mcdonalds, i thought "brilliant"

9701701@qq.com's picture
9701701@qq.com
59 pencils

What's the matter with me?

Life itself doesn't have meaning, which should be created by ourselves.

certaintly's picture
certaintly
4056 pencils

although someone in the other ad mentioned it's been done before...

mark3r's picture
mark3r
1945 pencils

In my opinion, it's brilliant. This is a great way to show off how strong of a brand MCD is. It's a visual "nuff said".

:::MARK3R:::

Emanresu's picture
Emanresu
2150 pencils

This is the only one I'm kind of iffy about. Is there something unique about a McDonald's sundae that separates it from any other restaurant or ice cream shop?

monoliz's picture
monoliz
1326 pencils

images of brand is also ad, lazy but strong when it works.

fcostausb's picture
fcostausb
173 pencils

There's something I don't understand. What is the reason for the MC Donalds show that your brand is strong? What is the relevance to the target?

monoliz's picture
monoliz
1326 pencils

they secure space in minds of consumers

9701701@qq.com's picture
9701701@qq.com
59 pencils

Yeah, just get one and eat it

Life itself doesn't have meaning, which should be created by ourselves.

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