Advertisement

Unbranded, Sundae

Agency: 
Published/Aired: 
July 2013
Description: 

Epic close-up images of McDonald's iconic foods with little or no branding.

Advertising Agency: TBWA, Paris, France
Creative Director: Jean-François Goize
Art Buyer: Julie Champin
Food Creative Director: Maud Poilpré
Food Stylist: Anne-Claire Delphin
Photographer: Sue Atkinson
Production / Agent: Trayler & Trayler

Comments (14)

Log in or register to post comments

Highest Rated

monoliz's picture
monoliz
Activity Score 1304

images of brand is also ad, lazy but strong when it works.

stke's picture
stke
Activity Score 274

laziest ads ever

morse's picture
morse
Activity Score 17518

No logo or words needed. Just instant craving.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

mknapp2's picture
mknapp2
Activity Score 2

Most of them 'work', as in I can identify them as a McDonalds product, but the hot fudge sundae I would have no idea.

MisterTV's picture
MisterTV
Activity Score 11

10!

albinojc's picture
albinojc
Activity Score 285

Lazy, but genius.

cargocollective.com/albinojc

certaintly's picture
certaintly
Activity Score 3994

at first i thought "is this a joke ivan?" this is literally just a photo of their food

but when i realized there was no logo and you could still recognize it as mcdonalds, i thought "brilliant"

9701701@qq.com's picture
9701701@qq.com
Activity Score 59

What's the matter with me?

Life itself doesn't have meaning, which should be created by ourselves.

certaintly's picture
certaintly
Activity Score 3994

although someone in the other ad mentioned it's been done before...

mark3r's picture
mark3r
Activity Score 1949

In my opinion, it's brilliant. This is a great way to show off how strong of a brand MCD is. It's a visual "nuff said".

Emanresu's picture
Emanresu
Activity Score 2148

This is the only one I'm kind of iffy about. Is there something unique about a McDonald's sundae that separates it from any other restaurant or ice cream shop?

monoliz's picture
monoliz
Activity Score 1304

images of brand is also ad, lazy but strong when it works.

fcostausb's picture
fcostausb
Activity Score 173

There's something I don't understand. What is the reason for the MC Donalds show that your brand is strong? What is the relevance to the target?

monoliz's picture
monoliz
Activity Score 1304

they secure space in minds of consumers

9701701@qq.com's picture
9701701@qq.com
Activity Score 59

Yeah, just get one and eat it

Life itself doesn't have meaning, which should be created by ourselves.

Advertisement