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Unbranded, French Fries

Agency: 
Published/Aired: 
July 2013
Description: 

Epic close-up images of McDonald's iconic foods with little or no branding.

Advertising Agency: TBWA, Paris, France
Creative Director: Jean-François Goize
Art Buyer: Julie Champin
Food Creative Director: Maud Poilpré
Food Stylist: Anne-Claire Delphin
Photographer: Sue Atkinson
Production / Agent: Trayler & Trayler

Comments (17)

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Highest Rated

reasonwhy's picture
reasonwhy
Activity Score 147

good

dotunbello's picture
dotunbello
Activity Score 148

Okay?

advertising ninja's picture
advertising ninja
Activity Score 609

If i saw it on a subway station, it stopped me... And i mightve think about going to mc donalds, because thats what i think, when i think about fries. Thats how these work.
Brave.
Great job.

Chikoshay's picture
Chikoshay
Activity Score 313

Been done in Israel for Aroma coffee 2 years ago.
http://mizbala.com/?p=5453
can't find the full campaign online.

Sorry

Corbeen's picture
Corbeen
Activity Score 1093

come on be serious and do not post something that has been done 50 years ago.

pierrelastname's picture
pierrelastname
Activity Score 2869

zzzzzz

Lazarus's picture
Lazarus
Activity Score 1536

Sacre bleu.

Thpgould's picture
Thpgould
Activity Score 2

If you are aiming global, words are a barrier. Logo (arches) would be responsible and assure recognition. But, then, who needs recon when you're MickeyD?

Thomas Gould , Professor, Advertising, Kansas State University

uncertaintly's picture
uncertaintly
Activity Score 223

Yes, it's McDonald's... But how boring is that?

iboo's picture
iboo
Activity Score 43

probably the only ads of the entire adsoftheworld website which make you want to buy the product...

Emanresu's picture
Emanresu
Activity Score 2148

I don't think this is an ad set on winning awards or to amuse the advertising community.

It's made to suggest to people where they might want to eat or pick up a snack while in commute.

kleenex's picture
kleenex
Activity Score 43337

I say it will work.

samee9961's picture
samee9961
Activity Score 26

me also think like you..

toddy_drunkard's picture
toddy_drunkard
Activity Score 50

Carcinogenic...

samee9961's picture
samee9961
Activity Score 26

this is a new way to advertising.. every brand trying to show there brand names,tags, and logos. but this ad they showing there product only..
i like that way.. coz it has lots of thing to think..

reasonwhy's picture
reasonwhy
Activity Score 147

good

VinnyLakselv's picture
VinnyLakselv
Activity Score 110

Of course I gonna look at this ad if I see this in the street. The ad does what they need.

new_Ogilvy's picture
new_Ogilvy
Activity Score 112

Brave creative.

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