McDonald's: Unbranded, French Fries

Epic close-up images of McDonald's iconic foods with little or no branding.

Advertising Agency: TBWA, Paris, France
Creative Director: Jean-François Goize
Art Buyer: Julie Champin
Food Creative Director: Maud Poilpré
Food Stylist: Anne-Claire Delphin
Photographer: Sue Atkinson
Production / Agent: Trayler & Trayler

Published: July 2013

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17 comments

dotunbello's picture
dotunbello
138 pencils

Okay?

advertising ninja's picture
advertising ninja
589 pencils

If i saw it on a subway station, it stopped me... And i mightve think about going to mc donalds, because thats what i think, when i think about fries. Thats how these work.
Brave.
Great job.

Chikoshay's picture
Chikoshay
277 pencils

Been done in Israel for Aroma coffee 2 years ago.
http://mizbala.com/?p=5453
can't find the full campaign online.

Sorry

Corbeen's picture
Corbeen
1070 pencils

come on be serious and do not post something that has been done 50 years ago.

pierrelastname's picture
pierrelastname
2869 pencils

zzzzzz

Lazarus's picture
Lazarus
1490 pencils

Sacre bleu.

Thpgould's picture
Thpgould
2 pencils

If you are aiming global, words are a barrier. Logo (arches) would be responsible and assure recognition. But, then, who needs recon when you're MickeyD?

Thomas Gould , Professor, Advertising, Kansas State University

uncertaintly's picture
uncertaintly
225 pencils

Yes, it's McDonald's... But how boring is that?

iboo's picture
iboo
41 pencils

probably the only ads of the entire adsoftheworld website which make you want to buy the product...

Emanresu's picture
Emanresu
2150 pencils

I don't think this is an ad set on winning awards or to amuse the advertising community.

It's made to suggest to people where they might want to eat or pick up a snack while in commute.

kleenex's picture
kleenex
26330 pencils

I say it will work.

samee9961's picture
samee9961
26 pencils

me also think like you..

toddy_drunkard's picture
toddy_drunkard
50 pencils

Carcinogenic...

samee9961's picture
samee9961
26 pencils

this is a new way to advertising.. every brand trying to show there brand names,tags, and logos. but this ad they showing there product only..
i like that way.. coz it has lots of thing to think..

reasonwhy's picture
reasonwhy
143 pencils

And thanks to Ninjaz to made my day http://www.minutebuzz.com/marketing--quick-se-sert-des-affiches-mcdona...
(Quick is another fast food in France)

VinnyLakselv's picture
VinnyLakselv
108 pencils

Of course I gonna look at this ad if I see this in the street. The ad does what they need.

new_Ogilvy's picture
new_Ogilvy
112 pencils

Brave creative.

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