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Unbranded, Filet-O-Fish

Agency: 
Published/Aired: 
July 2013
Description: 

Epic close-up images of McDonald's iconic foods with little or no branding.

Advertising Agency: TBWA, Paris, France
Creative Director: Jean-François Goize
Art Buyer: Julie Champin
Food Creative Director: Maud Poilpré
Food Stylist: Anne-Claire Delphin
Photographer: Sue Atkinson
Production / Agent: Trayler & Trayler

Comments (10)

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Highest Rated

Emanresu's picture
Emanresu
Activity Score 2148

I don't have a problem with the logo here, it's very faint. And it would help those who would be unable to differentiate this from John's fish sandwich down the street.

venom_elite's picture
venom_elite
Activity Score 772

brilliant

apuorva's picture
apuorva
Activity Score 100

the M wrap is killin it...

uncertaintly's picture
uncertaintly
Activity Score 223

Agreed.

iboo's picture
iboo
Activity Score 43

it doesn't work because of the logo. you break your own concept.

Chikoshay's picture
Chikoshay
Activity Score 313

Been done in Israel for Aroma coffee 2 years ago.
http://mizbala.com/?p=5453
can't find the full campaign online.

Sorry

pierrelastname's picture
pierrelastname
Activity Score 2869

zzzzzz

uncertaintly's picture
uncertaintly
Activity Score 223

Sad...

toddy_drunkard's picture
toddy_drunkard
Activity Score 50

Art direction sucks because of the wrap. Lame.

Tero Ylitalo's picture
Tero Ylitalo
Activity Score 628

This is a brilliant concept. However, this image doesn't work. Like iboo said earlier: 'it doesn't work because of the logo. you break your own concept.' Fish-o-fillet isn't that recognizable? Is that what they are worrying about? If so, then drop the image.

Emanresu's picture
Emanresu
Activity Score 2148

I don't have a problem with the logo here, it's very faint. And it would help those who would be unable to differentiate this from John's fish sandwich down the street.

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