McDonald's: Unbranded, Filet-O-Fish

Epic close-up images of McDonald's iconic foods with little or no branding.

Advertising Agency: TBWA, Paris, France
Creative Director: Jean-François Goize
Art Buyer: Julie Champin
Food Creative Director: Maud Poilpré
Food Stylist: Anne-Claire Delphin
Photographer: Sue Atkinson
Production / Agent: Trayler & Trayler

Published: July 2013

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10 comments

venom_elite's picture
venom_elite
742 pencils

brilliant

apuorva's picture
apuorva
104 pencils

the M wrap is killin it...

uncertaintly's picture
uncertaintly
225 pencils

Agreed.

iboo's picture
iboo
41 pencils

it doesn't work because of the logo. you break your own concept.

Chikoshay's picture
Chikoshay
288 pencils

Been done in Israel for Aroma coffee 2 years ago.
http://mizbala.com/?p=5453
can't find the full campaign online.

Sorry

pierrelastname's picture
pierrelastname
2869 pencils

zzzzzz

uncertaintly's picture
uncertaintly
225 pencils

Sad...

toddy_drunkard's picture
toddy_drunkard
50 pencils

Art direction sucks because of the wrap. Lame.

Tero Ylitalo's picture
Tero Ylitalo
583 pencils

This is a brilliant concept. However, this image doesn't work. Like iboo said earlier: 'it doesn't work because of the logo. you break your own concept.' Fish-o-fillet isn't that recognizable? Is that what they are worrying about? If so, then drop the image.

Emanresu's picture
Emanresu
2150 pencils

I don't have a problem with the logo here, it's very faint. And it would help those who would be unable to differentiate this from John's fish sandwich down the street.

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