McDonald's Torino 2006 Winter Olympics Sponsorship: Ski-Jump

Official sponsor
Torino 2006

Agency: DDB, Amsterdam, Netherlands
Creative Director: Joris Kuijpers, Dylan de Backer
Copywriter: Robert den Bremer
Art Director: Edward Romunde
Postproduction: Souverein

15 comments

val's picture
val
93 pencils

just take a look on joelapompe.net

jennywhx's picture
jennywhx
1142 pencils

so that is the ski-boot? i don't know what's tat until i look at the title.

priyankvarma84's picture
priyankvarma84
16 pencils

Weak

Desi's picture
Desi
1052 pencils

Too many of these have been done.

Justin's picture
Justin
176 pencils

Contrived & overly done.

theassailante's picture
theassailante
234 pencils

forced... and i dont think they put their feet so close together..

thecharles's picture
thecharles
104 pencils

McDonalds getting involved with sports makes me mad. They are the complete antithesis of health and activity.

slim's picture
slim
1047 pencils

Everyone here went nuts over those 'McDonalds store opening soon' ads posted a short while ago, and this is essnetially the same idea. Can somebody pls explain the difference?

Tomasz Rybak's picture
Tomasz Rybak
29 pencils

great!

gopalgoud's picture
gopalgoud
38 pencils

idea is not clear enough

MarkChan's picture
MarkChan
18 pencils

not strong.

gonndo's picture
gonndo
1092 pencils

maybe with a good copy.........

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

LeeHarvey's picture
LeeHarvey
3045 pencils

Well, it won an Epica-award (and was finalist in Cannes), so there must be something good about it.

A stranger abroad's picture
A stranger abroad
427 pencils

I personally like this. Yes, the whole 'what can we make the arches look like' thing is the new first idea, but this made me smile.

I just don't get the 'not clear enough' or 'what are they supposed to be' comments. It is clear and instant that they are ski tips.

thedesignaddict's picture
thedesignaddict
5379 pencils

Fantastic.

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