McDonald's Torino 2006 Winter Olympics Sponsorship: Ski-Jump
Official sponsor
Torino 2006
Agency: DDB, Amsterdam, Netherlands
Creative Director: Joris Kuijpers, Dylan de Backer
Copywriter: Robert den Bremer
Art Director: Edward Romunde
Postproduction: Souverein


15 Comments
just take a look on joelapompe.net
so that is the ski-boot? i don't know what's tat until i look at the title.
http://jennywhx.blogspot.com jwhx:Visionary
Weak
Too many of these have been done.
Desi
www.DesiCreative.com
Contrived & overly done.
forced... and i dont think they put their feet so close together..
McDonalds getting involved with sports makes me mad. They are the complete antithesis of health and activity.
Everyone here went nuts over those 'McDonalds store opening soon' ads posted a short while ago, and this is essnetially the same idea. Can somebody pls explain the difference?
great!
I'm looking for a job.
idea is not clear enough
not strong.
http://www.grotx.com
maybe with a good copy.........
Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...
Well, it won an Epica-award (and was finalist in Cannes), so there must be something good about it.
I personally like this. Yes, the whole 'what can we make the arches look like' thing is the new first idea, but this made me smile.
I just don't get the 'not clear enough' or 'what are they supposed to be' comments. It is clear and instant that they are ski tips.
Fantastic.