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McDonald's Torino 2006 Winter Olympics Sponsorship: Ski-Jump

McDonald's Torino 2006 Winter Olympics Sponsorship: Ski-Jump
Your rating: None Average: 7.7 (10 votes)

Official sponsor
Torino 2006

Agency: DDB, Amsterdam, Netherlands
Creative Director: Joris Kuijpers, Dylan de Backer
Copywriter: Robert den Bremer
Art Director: Edward Romunde
Postproduction: Souverein

15 Comments

val's picture 93 pencils

just take a look on joelapompe.net

jennywhx's picture 1144 pencils

so that is the ski-boot? i don't know what's tat until i look at the title.

priyankvarma84's picture 16 pencils

Weak

Desi's picture 1052 pencils

Too many of these have been done.

Justin's picture 176 pencils

Contrived & overly done.

theassailante's picture 234 pencils

forced... and i dont think they put their feet so close together..

thecharles's picture 104 pencils

McDonalds getting involved with sports makes me mad. They are the complete antithesis of health and activity.

slim's picture 1047 pencils

Everyone here went nuts over those 'McDonalds store opening soon' ads posted a short while ago, and this is essnetially the same idea. Can somebody pls explain the difference?

Tomasz Rybak's picture 29 pencils

great!

I'm looking for a job.

gopalgoud's picture 38 pencils

idea is not clear enough

MarkChan's picture 18 pencils
gonndo's picture 982 pencils

maybe with a good copy.........

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

LeeHarvey's picture 3087 pencils

Well, it won an Epica-award (and was finalist in Cannes), so there must be something good about it.

A stranger abroad's picture 435 pencils

I personally like this. Yes, the whole 'what can we make the arches look like' thing is the new first idea, but this made me smile.

I just don't get the 'not clear enough' or 'what are they supposed to be' comments. It is clear and instant that they are ski tips.

thedesignaddict's picture 4341 pencils
10

Fantastic.

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