McDonald's: Tomato CV

Advertising Agency: FP7 McCann, Dubai, UAE
Creative Director: Georges El Hoyek
Art Directors: Cesar Bautista, Paola Mounla, Javaid Siddiqui
Copywriter: Kamlesh Shankar
Account Directors: Firos Malaydan, Mazen Sous

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10 comments

morse's picture
morse
15671 pencils

This is the cleanest art direction and works the best.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

JeffGreenhouse's picture
JeffGreenhouse
310 pencils

I agree. Out of the campaign, this is the most attractive and feels the most polished. The red and yellow tones in the desk layout help tie it in with the McDonald's logo.

Guest's picture
Guest

Didn't anyone notice that the text is wrong? The end of sentence "I should be served..." is right at the bottom end, "between 1C...".

#FAIL

Guest's picture
Guest

This is outrageous!

Guest's picture
Guest

the hole idea is just that McD only hire the best qualities ... i think it's kinda cute direction for such a brand .. the art direction could've been better

Chris.S's picture
Chris.S
33 pencils

Well Done ZorZi !

©

Cogito ergo sum

Guest's picture
Guest

nice work

Guest's picture
Guest

the idea is not bad, but has been done before (http://1.bp.blogspot.com/_4bfUINXSkhY/S17edPXI7ZI/AAAAAAAABmk/Rw-3tEL-...) but this agency does that alot. the art direction and retouching are not great and the copy mistake is just stupid.

faysal121's picture
faysal121
37 pencils

very nice work and i know javaid siddiqui he is brilliant....

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