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Guest's picture
Guest

Advertising Agency: DDB, Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Copywriter: Magnus Jakobsson
Art Director: Fredrik Simonsson
Account Manager: Daniel Sundin
Account Supervisor: Johan Östlund
Graphic Designer: Leif Blondell

SAM75's picture
SAM75
Activity Score 220

Sorry, can anybody explain this for a new kid?

sams's picture
sams
Activity Score 28

old idea

rpanoop's picture
rpanoop
Activity Score 138

what the....?

bobby666's picture
bobby666
Activity Score 1460

sorry. unabale to decode the communication. please explain.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

They replaced Big Mac with Most famous hamburger and Mcdonalds with Most famous hamburger restaurant.

It's not working lol, what a waste of money.

morse's picture
morse
Activity Score 17364

Bragging for no good reason. So what if it's famous? It doesn't make it good. Al Kaida is famous too, yet...

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

SAM75's picture
SAM75
Activity Score 220

Good point. But I still have problem with the idea. What's the meaning of that small white circle in a red background?

satrianee's picture
satrianee
Activity Score 3748

What a self-confidence... I believe it works. Everybody knows what this ad is talking about.

But again... what an unfortunate choice of colors... It looks like cover of a Lenin's book : )

The Lion's picture
The Lion
Activity Score 122

It's the colors that make it work. But you're right. It does look like a communist propaganda poster.

vidya.shankaran's picture
vidya.shankaran
Activity Score 724

:) good one there... Like the cover of Lenin's book :)

dlue's picture
dlue
Activity Score 342

genius... i see the burger thats not there and the logo thats not there... and all this beautiful psychological work for a simple price message... nice though similar has been done before, this is a nice offering and works

cheers,
dlue

Emanresu's picture
Emanresu
Activity Score 2148

This ad brings a student brief in the Exhibition section to mind. This would be alright as a student assignment if you wanted no visuals or logos to be used. However, I would question if this was the one and only idea and the CW and AD simply decided to stick with it.

I automatically thought McDonald's when I seen the thumbnail and that goes to show how powerful their marketing image is. I think it works, but I feel as though it's missing something or something is just not right about it.

Wordnerd's picture
Wordnerd
Activity Score 6692

meh.. some ideas are cool until you actually do them

soulsentwine's picture
soulsentwine
Activity Score 88

It works when it have something to back up it's self confidence.

krautland's picture
krautland
Activity Score 3216

the hamburger at mcd does not cost four euros. nowhere in the european union. the big mac doesn't either. I smell a fake.

Guest's picture
Guest

Advertising Agency: DDB, Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Copywriter: Magnus Jakobsson
Art Director: Fredrik Simonsson
Account Manager: Daniel Sundin
Account Supervisor: Johan Östlund
Graphic Designer: Leif Blondell

funky_frogii's picture
funky_frogii
Activity Score 2536

The worlds most famous comment..."DONE BEFORE"

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

soulsentwine's picture
soulsentwine
Activity Score 88

:)

lalalax3's picture
lalalax3
Activity Score 2

I for one enjoyed the ad! had to read it.. but i think that's kuz my screen's colour is a little off! I had to create an account to defend this ad :)
not quite sure about the 4 euro thing either though! haha

Super Muhtar's picture
Super Muhtar
Activity Score 267

an alternative tv spot for burger king:

a young man comes into burger king. He orders a whopper. He looks to the bill.
Then he shows this ad and says:
"hey, hey! I think there is a mistake. You say hamburger is only 4 euros?"

vidya.shankaran's picture
vidya.shankaran
Activity Score 724

:) so happen-able...

silvi's picture
silvi
Activity Score 4172

I think this is brilliant. Only McDonalds can do it. They now it.
No logo, no photo. A big brand everybody recognize.

papajohn's picture
papajohn
Activity Score 90

The Big Mac is 4 euro in Sweden (39.00 sek).

krautland's picture
krautland
Activity Score 3216

wow, seriously? it's less than 3 in germany.

papajohn's picture
papajohn
Activity Score 90

Sometimes it´s 36 crowns, sometimes its 39 crowns.
Who care´s that has nothing to to with the ad, I guess.

Migzter13's picture
Migzter13
Activity Score 973

simple. it's just saying that the "world's most famous burger" is cheap as hell.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

rolling.stone's picture
rolling.stone
Activity Score 2741

+self confidence or over confidence ?

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~ Quite obviously, I have gathered no moss ! ~

gabrielster's picture
gabrielster
Activity Score 3

What I like in this ad is it's tiny bit of sarcasm: it actually made me recognize McDonald's without using any 'traditionally important' brand elements: logo and product.
It's a simple yet still amusing 3-sec puzzle to be solved. I think the white price sticker design is just following the 'nu skool' graphic design trends.

Guest's picture
Guest

Re: previous comments; this is a real advert.

Advertising Agency: DDB, Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Copywriter: Magnus Jakobsson
Art Director: Fredrik Simonsson
Account Manager: Daniel Sundin
Account Supervisor: Johan Östlund
Graphic Designer: Leif Blondell

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