McDonald's: The Real Milkshake

The Real Milkshake.
McDonald's i'm lovin' it

Advertising Agency: DDB Helsinki, Finland
Creative Directors: Jukka Mannio
Art Director: Jukka Mannio
Copywriter: Vesa Tujunen
Illustrators: Janne Itäpiiri, Antti Salminen
Other additional credits: Miika Helenius, Jarno Lindblom, Pia Eiro
Published: April 2009

43 comments

Guest's picture
Guest

BWAHAHAHAAAAA!
clever ;) made me laugh

brandsurgeon's picture
brandsurgeon
693 pencils

The weight of the cow would stop it from shaking on the tramp or am I missing the point here?

Most times, worst enemies used to be best friends...

Olafski001's picture
Olafski001
1193 pencils

come on man, it's just funny
who cares about the weight of the cow...

Guest's picture
Guest

The teddy bear in your picture has no limbs and therefore the bandages it wears are pointless. Am I missing the point here? I feel sorry for anyone who has to watch movies with you.

brandsurgeon's picture
brandsurgeon
693 pencils

Is my pic an ad? Your points are pointless, my dear.

Most times, worst enemies used to be best friends...

Guest's picture
Guest

You're one of those Debbie Downer know-it-alls who feels the need to correct everyone, aren't you, hon?

Guest's picture
Guest

brandsurgeon has a valid point. Mcdonalds should not bother with ads like this anyway, its a waste of money, as well as opportunity.

brandsurgeon's picture
brandsurgeon
693 pencils

I get the joke, man. I'm just stating my opinion.

Most times, worst enemies used to be best friends...

Olafski001's picture
Olafski001
1193 pencils

so am i...
:-)

Guest's picture
Guest

the trampoline doesn't communicate "shake" at all.

dlue's picture
dlue
342 pencils

who cares how heavy the cow is... if it seems a bit implausible then it makes it funnier... and if it makes you smile then its on brand

cheers,
dlue

Guest's picture
Guest

This ad could easily have any other fast food vendor's logo replace the McD logo and it would still work.
Nothing about it says "McD" other than the logo.
Saccharine cuteness in a "we really have nothing else to say" kind of way.
Maybe that's all this is supposed to do, be the sugar (cow funny ha ha) that helps the medicine (logo) go down.

AXAY555's picture
AXAY555
582 pencils

but no fastfood vendor has done it so why bother... & try to imagine with any other brand it might not work.

AXAY555's picture
AXAY555
582 pencils

but no fastfood vendor has done it so why bother... & try to imagine with any other brand it might not work.

Guest's picture
Guest

saaale duro ke kam pe comment mat mar ..... khud kuch kam kar.....

Guest's picture
Guest

Ever heard of the word METAPHOR.....its amazing when its used.

Guest's picture
Guest

i think there is something missing in the picture or the idea is just too forced..

franksandres's picture
franksandres
172 pencils

Que vaca tan deliciosa.

Guest's picture
Guest

Cool but funny

Guest's picture
Guest

Boo hoo the cow is too heeeeeeavy. OMG, it is soooo unrealistic.

Good & Funny.

shahidali's picture
shahidali
4069 pencils

the concept is nice and orignial. plausable. however, this ad does not have any element that McD owns. Put any other fastfood brand's logo in this, and it becomes the ad of that brand.

shahid

Guest's picture
Guest

lovely and absolutely funny..

salamandos's picture
salamandos
1947 pencils

lovely and really funny... hope it wins something.

qd's picture
qd
20 pencils

i looked at the visual... said in my head, "what the hell??"... then read the line and laughed out loud. i might be going out on a limb here, but i think that's what consumers will do. and if they do, they just might remember the ad and the message. what i'd say is, good work for putting the golden arches on the idea before anybody else.

Guest's picture
Guest

Louder laugh with a jumping cow.

Guest's picture
Guest

There you go. That is frigging funny, fresh approach

Guest's picture
Guest

Funny and original

DJVassallo's picture
DJVassallo
243 pencils

excellent, clever, funny.... ah BTW trampolines are the most common kids & teenagers (and others not so young) entertainment at Finnish houses during summertime, that´s why makes a lot of sense in Finland...

Guest's picture
Guest

It's funny, that's all!

Guest's picture
Guest

What about the shadows? The cow, the trampoline and the trees in the background have shadows made by three different suns. Great execution guys!

Guest's picture
Guest

willy wonka's joke

Guest's picture
Guest

Someone Said the Trampoline does not communicate the term "Shake".. .. I Guess you never jumped on one

circlel's picture
circlel
65 pencils

wicked wacky concept! I want to see what they do for different flavors of milkshake!!!!!!!!!!!!!! ahahahahaha

circlel's picture
circlel
65 pencils

some nite club can make a spoof... I'm sorry did I just say that? blah~

Guest's picture
Guest

this is just plan funny, and gets the idea across, don't get too literal!

Guest's picture
Guest

nice concept.... would be nice to see cow in an actual bounce... less static.

Emran Hayat's picture
Emran Hayat
832 pencils

that's cute & funny :o)

Creativity is a natural extension of our enthusiasm

NomadDCLXVI's picture
NomadDCLXVI
443 pencils

Despite the fact that I don't like this brand and it's products very much I must admit that this ad is absolutely cool!
Cheers to DDB Helsinki!

dclxvi

Guest's picture
Guest

cague de risa, buena!!

Guest's picture
Guest

Be careful- if you let the cow jump too long you'll get wipped cream insted of a milkshake.
And to ad flavour: feed the cow with strwberries or bananas- or just whatever you like....

Marc-Carillet's picture
Marc-Carillet
21 pencils

I love milkshake.......

randimamuha's picture
randimamuha
22 pencils

Amazing idea and wonderfully executed

Shiply on Linkedin.

velle's picture
velle
1550 pencils

omg, i chuckled so loud... and i'm was in the middle of a meeting with the big bosses.

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