McDonald's: The Real Milkshake

BWAHAHAHAAAAA!
clever ;) made me laugh

The weight of the cow would stop it from shaking on the tramp or am I missing the point here?

brandsurgeon has a valid point. Mcdonalds should not bother with ads like this anyway, its a waste of money, as well as opportunity.

I get the joke, man. I'm just stating my opinion.

the trampoline doesn't communicate "shake" at all.

who cares how heavy the cow is... if it seems a bit implausible then it makes it funnier... and if it makes you smile then its on brand

This ad could easily have any other fast food vendor's logo replace the McD logo and it would still work.
Nothing about it says "McD" other than the logo.
Saccharine cuteness in a "we really have nothing else to say" kind of way.
Maybe that's all this is supposed to do, be the sugar (cow funny ha ha) that helps the medicine (logo) go down.

Ever heard of the word METAPHOR.....its amazing when its used.

i think there is something missing in the picture or the idea is just too forced..

Que vaca tan deliciosa.

Cool but funny

Boo hoo the cow is too heeeeeeavy. OMG, it is soooo unrealistic.

Good & Funny.

the concept is nice and orignial. plausable. however, this ad does not have any element that McD owns. Put any other fastfood brand's logo in this, and it becomes the ad of that brand.

lovely and absolutely funny..

lovely and really funny... hope it wins something.

i looked at the visual... said in my head, "what the hell??"... then read the line and laughed out loud. i might be going out on a limb here, but i think that's what consumers will do. and if they do, they just might remember the ad and the message. what i'd say is, good work for putting the golden arches on the idea before anybody else.

Louder laugh with a jumping cow.

There you go. That is frigging funny, fresh approach

Funny and original

excellent, clever, funny.... ah BTW trampolines are the most common kids & teenagers (and others not so young) entertainment at Finnish houses during summertime, that´s why makes a lot of sense in Finland...

It's funny, that's all!

What about the shadows? The cow, the trampoline and the trees in the background have shadows made by three different suns. Great execution guys!

willy wonka's joke

Someone Said the Trampoline does not communicate the term "Shake".. .. I Guess you never jumped on one

wicked wacky concept! I want to see what they do for different flavors of milkshake!!!!!!!!!!!!!! ahahahahaha

some nite club can make a spoof... I'm sorry did I just say that? blah~

this is just plan funny, and gets the idea across, don't get too literal!

nice concept.... would be nice to see cow in an actual bounce... less static.

that's cute & funny :o)

Despite the fact that I don't like this brand and it's products very much I must admit that this ad is absolutely cool!
Cheers to DDB Helsinki!

cague de risa, buena!!

Be careful- if you let the cow jump too long you'll get wipped cream insted of a milkshake.
And to ad flavour: feed the cow with strwberries or bananas- or just whatever you like....

I love milkshake.......

Amazing idea and wonderfully executed

omg, i chuckled so loud... and i'm was in the middle of a meeting with the big bosses.