McDonald's: That's what makes McDonald's, Tyre

Advertising Agency: Leo Burnett , London, UK
Art Director: Rick Brim
Copywriter: Daniel Fisher
Photographer: Penny Cottee
Photographer's agent: Vue
Model making: AKL
Styling: Vicky Connor @ Shoot People
Published: April 2010

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4 comments

Billoughsby's picture
Billoughsby
5091 pencils

The polar opposite of 'appetite appeal'. And I dig it.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

ERROR404's picture
ERROR404
770 pencils

somthing different from showing some great agricultrural landscape and some happy cows.

TommyO's picture
TommyO
1866 pencils

Could someone please explain the connection to the tyre? Because as opposite as it may be, right now it just seems disgusting.

Billoughsby's picture
Billoughsby
5091 pencils

For me, I think it's mostly the good feeling you get when you see that a client has chosen to promote their brand with something other than a product shot... or a cliché shot like a landscape or happy cows, as Error404 says.

And, too, if you've been around a farm, or had grandparents who farmed and observed it at very close hand, this feels very real, evocative of real farming. I'd expect this to appeal to the upscale reader who cares about larger issues in life than how good breakfast tastes. I think this will speak to them.

Of course, that's just me.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

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