McDonald's: That's what makes McDonald's, Egg

Advertising Agency: Leo Burnett , London, UK
Art Director: Rick Brim
Copywriter: Daniel Fisher
Photographer: Penny Cottee
Photographer's agent: Vue
Model making: AKL
Styling: Vicky Connor @ Shoot People
Published: April 2010


Billoughsby's picture
5124 pencils

Best of the set, for me.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

I'd almost feel good about Mcdonalds.

Guest's picture

nice piece

TommyO's picture
1866 pencils

Finally, a clear connection! Egg in the copy, egg in the visual. Finally, an ad the an ordinary man can understand!
(Not that it's good...)

Guest's picture

Yup! You're right. Not just an ad that only speaks to advertising folk.

Guest's picture

Simple and nice art direction that communicates clearly.

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