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Spider

Agency: 
Published/Aired: 
March 2009
9794
Description: 

Print advertisment created by DDB, South Africa for McDonald's, within the category: Food.

Make a deal.

Advertising Agency: DDB South Africa
Executive Creative Director: Gareth Lessing
Creative Director: Julie Maunder
Art Director: Steven Jones
Photographer: Clive Stewart
Copywriter: Kenneth van Reenen

Comments (48)

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Highest Rated

i_i's picture
i_i
Activity Score 229

ok!

SwordfishMedia's picture
SwordfishMedia
Activity Score 40

It is true: Life for parent can be very hard sometimes... eh eh eh

Guest's picture
Guest
Guest's picture
Guest

i'd better let mt child have a spider instead of eating at McDonald's... Even if it was a cobra instead of spider, a would think a little... before choosing wise :)

jliopf's picture
jliopf
Activity Score 92

haha, i like it a lot!

Guest's picture
Guest

So true. So simple.

Love it.

kalpesh78's picture
kalpesh78
Activity Score 2578

Nice campaign... love the insight.

ideas....30 minutes nahi toh free.

Yeayea's picture
Yeayea

this is the best of three

Guest's picture
Guest

great!

I love it to.

Sazarret's picture
Sazarret
Activity Score 130

Agree with you all good insight, great campaign!

Melike's picture
Melike
Activity Score 14

Me like A LOT!

-

Guest's picture
Guest

CANNES 100%

Guest's picture
Guest

uhhh, i don't get it :-(
what is the deal? "ok, you get the spider but then you have to go to mac donald's"????

Guest's picture
Guest

no, no my friend.

when the kid want something rare(like spider), the mom propouse go to Mac donalds and the kid forget the spider.

vikram8857b's picture
vikram8857b
Activity Score 94

exactly!!!

Vikram

Guest's picture
Guest

CANNES SEGURO!!!!

Bundy Agency's picture
Bundy Agency
Activity Score 597

Are they suggesting i bribe my child with mcdonalds?
its definitely a good twist on an interesting fact they found in some research, but i dont think it makes for a great ad

warreno's picture
warreno
Activity Score 222

This is clever, though if I had a daughter and she was asking for a pet mygalomorph, I'd probably be delighted. I'd much rather she kept a spider than played with a Barbie.

Guest's picture
Guest

I'd much rather she kept a spider or played with a Barbie then ate at McDonald's.

Guest's picture
Guest

wow thank you for that you made my day = D

Guest's picture
Guest

exactamente, gracias! pienso igual (al final la idea es buena) lastima que es mac donald's...

Guest's picture
Guest

SO GOOD... SO TRUE.

alvinpck's picture
alvinpck
Activity Score 1467

Good campaign, good insights.
Look at the kid's face, she really wanted it. What a talent.

i am zero's picture
i am zero
Activity Score 142

AWSOME INSIGHT !

funky_frogii's picture
funky_frogii
Activity Score 2538

very goooooooood.

infected by a virus called creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

rainbow's picture
rainbow
Activity Score 30

i like it :)

copylad's picture
copylad
Activity Score 121

Great! Must win.

missed my turn's picture
missed my turn
Activity Score 426

I love the insight, it reminds me of my parents. This one is clearly the strongest.

vikram8857b's picture
vikram8857b
Activity Score 94

Great, I lov it!

Vikram

Shanty Mathew's picture
Shanty Mathew
Activity Score 130

Superb idea for the brand... And the graphic 'hand' is a very nice touch too (no pun intended).

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

anotheropinion's picture
anotheropinion
Activity Score 132

Very cool!

talkingisfree's picture
talkingisfree
Activity Score 2712

Excellent

Wordnerd's picture
Wordnerd
Activity Score 6692

Hey, great insight, great line and i love the detail of the finger tipping on her shoulder. great campaign!

Guest's picture
Guest

nice graphic ad on indeed!!

i_i's picture
i_i
Activity Score 229

ok!

DarkSide's picture
DarkSide
Activity Score 1066

very good insight.
regular campaign

Guest's picture
Guest

you must be a suit

Guest's picture
Guest

or just plain stupid

DarkSide's picture
DarkSide
Activity Score 1066

Maybe I am used to better campaigns than this one and really think that this one is regular...

Do I necessarily have to love anything that others like, or do I have the right to have an opinion?

Guest's picture
Guest

Cannes !!!

Silver ...

Felicidades.

Guest's picture
Guest

Great!
The expression on the little girl's face is priceless!

Guest's picture
Guest

props.

Guest's picture
Guest

props!

JAG's picture
JAG
Activity Score 166

Mom to daughter, "The DEAL is this: you forget about the spider, and I'll take you to McDonalds." Supposedly McDonalds is so good it trumps this craving for the spider.

EGGO's picture
EGGO
Activity Score 354

It took me just a little bit because I never had my parents do that to me. But when I got it I smiled.

-------------------------------

You have to hate advertising in order to truly love it.

Guest's picture
Guest

nice idea! ... but shame that is mac donald's.. (maybe like a modern mother i prefer the spider in my house, but with a healthy dinner with my kid) ...lol !!!!

NG / nathalieguillemard.com

Guest's picture
Guest

How did that parrot get out of the cage? Someone catch it!

Alternative copy:

Want a spider? Eat at McDonald's. McDonald's, now with more spiders.

justredd's picture
justredd
Activity Score 2

Great capturing of expressions...I can tell exactly what emotions are conveyed through the two people in the ad! Love it!

syam pushkaran's picture
syam pushkaran
Activity Score 2

good 1...

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