McDonald's: Spider

Make a deal.

Advertising Agency: DDB South Africa
Executive Creative Director: Gareth Lessing
Creative Director: Julie Maunder
Art Director: Steven Jones
Photographer: Clive Stewart
Copywriter: Kenneth van Reenen

48 comments

SwordfishMedia's picture
SwordfishMedia
40 pencils

It is true: Life for parent can be very hard sometimes... eh eh eh

Guest's picture
Guest
Guest's picture
Guest

i'd better let mt child have a spider instead of eating at McDonald's... Even if it was a cobra instead of spider, a would think a little... before choosing wise :)

jliopf's picture
jliopf
85 pencils

haha, i like it a lot!

Guest's picture
Guest

So true. So simple.

Love it.

kalpesh78's picture
kalpesh78
2580 pencils

Nice campaign... love the insight.

ideas....30 minutes nahi toh free.

Yeayea's picture
Yeayea

this is the best of three

Guest's picture
Guest

great!

I love it to.

Sazarret's picture
Sazarret
130 pencils

Agree with you all good insight, great campaign!

Melike's picture
Melike
14 pencils

Me like A LOT!

-

Guest's picture
Guest

CANNES 100%

Guest's picture
Guest

uhhh, i don't get it :-(
what is the deal? "ok, you get the spider but then you have to go to mac donald's"????

Guest's picture
Guest

no, no my friend.

when the kid want something rare(like spider), the mom propouse go to Mac donalds and the kid forget the spider.

vikram8857b's picture
vikram8857b
94 pencils

exactly!!!

Vikram

Guest's picture
Guest

CANNES SEGURO!!!!

Bundy Agency's picture
Bundy Agency
597 pencils

Are they suggesting i bribe my child with mcdonalds?
its definitely a good twist on an interesting fact they found in some research, but i dont think it makes for a great ad

warreno's picture
warreno
222 pencils

This is clever, though if I had a daughter and she was asking for a pet mygalomorph, I'd probably be delighted. I'd much rather she kept a spider than played with a Barbie.

Guest's picture
Guest

I'd much rather she kept a spider or played with a Barbie then ate at McDonald's.

Guest's picture
Guest

wow thank you for that you made my day = D

Guest's picture
Guest

exactamente, gracias! pienso igual (al final la idea es buena) lastima que es mac donald's...

Guest's picture
Guest

SO GOOD... SO TRUE.

alvinpck's picture
alvinpck
1467 pencils

Good campaign, good insights.
Look at the kid's face, she really wanted it. What a talent.

i am zero's picture
i am zero
142 pencils

AWSOME INSIGHT !

funky_frogii's picture
funky_frogii
2536 pencils

very goooooooood.

infected by a virus called creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

rainbow's picture
rainbow
30 pencils

i like it :)

copylad's picture
copylad
120 pencils

Great! Must win.

missed my turn's picture
missed my turn
426 pencils

I love the insight, it reminds me of my parents. This one is clearly the strongest.

vikram8857b's picture
vikram8857b
94 pencils

Great, I lov it!

Vikram

Shanty Mathew's picture
Shanty Mathew
130 pencils

Superb idea for the brand... And the graphic 'hand' is a very nice touch too (no pun intended).

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

anotheropinion's picture
anotheropinion
132 pencils

Very cool!

talkingisfree's picture
talkingisfree
2620 pencils

Excellent

Wordnerd's picture
Wordnerd
6660 pencils

Hey, great insight, great line and i love the detail of the finger tipping on her shoulder. great campaign!

Guest's picture
Guest

nice graphic ad on indeed!!

iraoksman's picture
iraoksman
160 pencils

ahahahahah just feeding that spider to a kid might make her healthier than shoving the happy meal down her thought. Gosh I love this industry.

;(

DarkSide's picture
DarkSide
1068 pencils

very good insight.
regular campaign

Guest's picture
Guest

you must be a suit

Guest's picture
Guest

or just plain stupid

DarkSide's picture
DarkSide
1068 pencils

Maybe I am used to better campaigns than this one and really think that this one is regular...

Do I necessarily have to love anything that others like, or do I have the right to have an opinion?

Guest's picture
Guest

Cannes !!!

Silver ...

Felicidades.

Guest's picture
Guest

Great!
The expression on the little girl's face is priceless!

Guest's picture
Guest

props.

Guest's picture
Guest

props!

JAG's picture
JAG
166 pencils

Mom to daughter, "The DEAL is this: you forget about the spider, and I'll take you to McDonalds." Supposedly McDonalds is so good it trumps this craving for the spider.

EGGO's picture
EGGO
354 pencils

It took me just a little bit because I never had my parents do that to me. But when I got it I smiled.

-------------------------------

You have to hate advertising in order to truly love it.

Guest's picture
Guest

nice idea! ... but shame that is mac donald's.. (maybe like a modern mother i prefer the spider in my house, but with a healthy dinner with my kid) ...lol !!!!

NG / nathalieguillemard.com

Guest's picture
Guest

How did that parrot get out of the cage? Someone catch it!

Alternative copy:

Want a spider? Eat at McDonald's. McDonald's, now with more spiders.

justredd's picture
justredd
2 pencils

Great capturing of expressions...I can tell exactly what emotions are conveyed through the two people in the ad! Love it!

syam pushkaran's picture
syam pushkaran
2 pencils

good 1...

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