Make a deal.
Advertising Agency: DDB South Africa
Executive Creative Director: Gareth Lessing
Creative Director: Julie Maunder
Art Director: Steven Jones
Photographer: Clive Stewart
Copywriter: Kenneth van Reenen
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48 Comments
It is true: Life for parent can be very hard sometimes... eh eh eh
Swordfish Media
http://www.thisisswordfish.com/
http://swordfish-media.com/
Yes, thats true
http://www.pubcreativo.com
i'd better let mt child have a spider instead of eating at McDonald's... Even if it was a cobra instead of spider, a would think a little... before choosing wise :)
haha, i like it a lot!
So true. So simple.
Love it.
Nice campaign... love the insight.
ideas....30 minutes nahi toh free.
this is the best of three
great!
I love it to.
Agree with you all good insight, great campaign!
Me like A LOT!
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Me inglish too bad.
CANNES 100%
uhhh, i don't get it :-(
what is the deal? "ok, you get the spider but then you have to go to mac donald's"????
no, no my friend.
when the kid want something rare(like spider), the mom propouse go to Mac donalds and the kid forget the spider.
exactly!!!
Vikram
CANNES SEGURO!!!!
Are they suggesting i bribe my child with mcdonalds?
its definitely a good twist on an interesting fact they found in some research, but i dont think it makes for a great ad
-SCRATCH 'N' SNIFF
This is clever, though if I had a daughter and she was asking for a pet mygalomorph, I'd probably be delighted. I'd much rather she kept a spider than played with a Barbie.
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http://indigestible.nightwares.com/
I'd much rather she kept a spider or played with a Barbie then ate at McDonald's.
wow thank you for that you made my day = D
exactamente, gracias! pienso igual (al final la idea es buena) lastima que es mac donald's...
SO GOOD... SO TRUE.
Good campaign, good insights.
Look at the kid's face, she really wanted it. What a talent.
AWSOME INSIGHT !
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i am zero
very goooooooood.
infected by a virus called creative
http://addot.blogspot.com/
Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com
i like it :)
Great! Must win.
I love the insight, it reminds me of my parents. This one is clearly the strongest.
http://justkiddingbutseriously.wordpress.com/
Great, I lov it!
Vikram
Superb idea for the brand... And the graphic 'hand' is a very nice touch too (no pun intended).
"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy
Very cool!
Excellent
Hey, great insight, great line and i love the detail of the finger tipping on her shoulder. great campaign!
nice graphic ad on indeed!!
ahahahahah just feeding that spider to a kid might make her healthier than shoving the happy meal down her thought. Gosh I love this industry.
;(
very good insight.
regular campaign
I comment the comments
you must be a suit
or just plain stupid
Maybe I am used to better campaigns than this one and really think that this one is regular...
Do I necessarily have to love anything that others like, or do I have the right to have an opinion?
I comment the comments
Cannes !!!
Silver ...
Felicidades.
Great!
The expression on the little girl's face is priceless!
props.
props!
Mom to daughter, "The DEAL is this: you forget about the spider, and I'll take you to McDonalds." Supposedly McDonalds is so good it trumps this craving for the spider.
It took me just a little bit because I never had my parents do that to me. But when I got it I smiled.
-------------------------------
You have to hate advertising in order to truly love it.
nice idea! ... but shame that is mac donald's.. (maybe like a modern mother i prefer the spider in my house, but with a healthy dinner with my kid) ...lol !!!!
NG / nathalieguillemard.com
How did that parrot get out of the cage? Someone catch it!
Alternative copy:
Want a spider? Eat at McDonald's. McDonald's, now with more spiders.
Great capturing of expressions...I can tell exactly what emotions are conveyed through the two people in the ad! Love it!
good 1...